Some people think, linking out to relevant and authoritative content pages is bad because it takes people off your page. Brian Dean did a fabulous job when he created a post showcasing 200 Google ranking factors.
The post went on to become extremely popular and generated thousands of new leads from organic search for Brian. A lot has changed in the world of search engine optimization – and there’s a lot of SEO tips out there. Yoast SEO plugin is one of the best option to improve website ranking & traffic. Another off-page factor is your competition relating to the niche of your particular business. The competitiveness of your market therefore also has a major influence on your chances of ranking.
After defining your search engine optimization goals clearly, you need software to track what’s working and what’s not. When you’re at the forefront of your industry, creating useful content and linking to authoritative blogs, you’ll find that more people will link to you naturally. You can’t expect to get from others if you’re unwilling to give first. For example, if you’re looking to get inbound links from authoritative blogs, one of the easiest ways to do that is to show your willingness to link out to those blogs from your own content.
In addition to on-page SEO factors, there are off-page SEO factors. These factors include links from other websites, social media attention, and other marketing activities outside your own website. These off-page SEO factors can be rather difficult to influence. The most important of these off-page factors is the number and quality of links pointing towards your site. The more quality, relevant sites that link to your website, the higher your position in Google will be. The ranking of your website is partly decided by on-page factors.
As an example, Moz started to rank on Google for “Beginner’s Guide” after Smashing Magazine tweeted out the guide. Shrushti’s search rankings improved from page 400 to page one of Google due to social media. Granted, the URL above free seo is long, but it’s easy to understand, for both users and search engines. There are no numbers or characters, other than the words and dashes. If users can’t read or understand your URL, then search engines may be confused as well.
On-page factors are all those things you can influence from within your actual website. These factors include technical aspects (e.g. the quality of your code and site speed) and content-related aspects, like the structure of your website or the quality of the copy on your website. Google Ad campaigns are an effective way to target a receptive audience.