Many people search for specific products and services with the intent to pay for these things. These searches are known to havecommercial intent, meaningthey are clearly indicating with their search that they want to buy something you offer.
Unfortunately, Google has stopped delivering a lot of the information about what people are searching for to analytics providers. People are searching for any manner of things directly related to your business. Beyond that, your prospects are also searching for all kinds of things that are only loosely related to your business. These represent even more opportunities to connect with those folks and help answer their questions, solve their problems, and become a trusted resource for them.
Engagement– Google is increasingly weighting engagement anduser experience metricsmore heavily. You can dive deeper into the free website report process of determining how competitive keywords are by using WordStream founderLarry Kim’s competitive index formula.