Instead, practice sustainable , with your user in mind, and you will benefit in the long run. SEO.com worked with Dell’s internal team and implemented aggressive strategies across multiple countries. This reorganized Dell’s search presence and increase its organic search rankings, traffic and revenue worldwide. LinkGraph CTO, Manick Bhan, explains how to use SEO A/B testing to measure the impact of specific website optimizations on keyword rankings. Overusing keywords on your pages, especially when they obviously affect the readability of your site. It’s debatable whether Google even still uses keywords as a ranking factor anymore.
Think about the things you do well, have budget and resources for, and that will give your business the best return for your investment – this will be at least slightly different for every business and site. What most of your ongoing SEO efforts should be centered around is driving incremental traffic to the site .
The more people there are searching for a keyword, the bigger the audience you stand to reach. Conversely, if no one is searching for a keyword, there is no audience available to find your content through search. Let’s get into the actual SEO tactics and strategies that will help you get more traffic from search engines. The good news is, you don’t have to be a search engine scholar to rank for valuable terms in search results. They determine relevance by “crawling” your website’s content and evaluating whether that content is relevant to what the searcher is looking for, mostly based on the keywords it contains.
If you sell blue widgets, would you rather buy a billboard so anyone with a car in your area sees your ad , or show up every time anyone in the world types “buy blue widgets” into a search engine? Probably the latter, because those people have commercial intent, meaning they are standing up and saying that they want to buy something you offer. That traffic can be extremely powerful for a business not only because there is a lot of traffic, but because there is a lot of very specific, high-intent traffic. Search Volume– The first factor to consider is how many people are actually searching for a given keyword.
When it comes to how much traffic is driven by search engines to your website, the percentage is substantial, and perhaps the clearest indicator of the importance of SEO. Because, ultimately, SEO isn’t only about being found on search engines and driving traffic to your website. It’s about providing a great experience and generating leads and revenue. No site does a perfect job of executing against every single aspect of search engine optimization.
Most offer fairly similar functionality but features like local or mobile rankings are sometimes unique in some of the tools. Finally, you can indicate to search engines how you want them to handle certain content on your site (for instance if you’d like them not to crawl a specific section of your site) in a robots.txt file. This file likely already exists for your site at yoursite.com/robots.txt. You can use the meta noindex and meta nofollow tags for similar purposes, though each functions differently from one another. Search Volume – The first factor to consider is how many people are actually searching for a given keyword.
The more people there are searching for a keyword, the bigger the potential audience you stand to reach. Search engine optimization is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website. The term also describes the process of making web pages easier for search engine indexing software, known as “crawlers,” to find, scan, and index your site. This guide will be an introduction to and overview of search engine optimization , a hugely important tactic for driving traffic to your site. Optimization techniques are highly tuned to the dominant search engines in the target market.