Spending $3,000 a month to land $3,500 of business, on the other hand, is likely to be a disaster for your business’s ability to trade effectively in the long term. The alternative might be to hire an Adwords professional to help set up your initial campaign and to get things heading in the right direction.
This may cost a little more, but if it can cut down your time and effort to winning business, it’s worth it. Search Engine Marketing is a way to get results without expending tons of effort on SEO. The vast majority of marketers who opt for SEM as their first marketing strategy will, in the longer term, also work on their SEO. —because SEM costs money, sometimes a lot of it; SEO enables them to work on reducing their SEM costs over time. Once you know this, you can start to create a backlink strategy which affords a mix of sites. PR0 sites are not completely worthless, and your linking strategy should be natural – which means you want links on PR0, PR1, PR2, etc. sites as well as the heavy hitters.
You can also place speech marks— “ ”—around the phrase to see if you get a more specific set of results. The speech marks ensure that the search engine looks for the exact phrase rather than similar phrases. A long-tail keyphrase might be “Buy logo design in Atlanta, Georgia”—this gives a clear indication of a buying intent, and, better, it also gives a geographical location. If you’re based in Atlanta, Georgia, and you sell logos—if this phrase brings your website up in a search, then you’re going to be in with a chance of winning some business. So, for example, a short-tail keyphrase might be “Logo design”. Putting that into Google will get you an awful lot of hits.
More than 70% of searches are resolved in these three results, while 90% are resolved on the first page of results. So, if you’re not in the top three, you’re going to find you’re missing out on the majority of potential business—and if you’re not on the first page, you’re going to miss out on nearly all potential business. It is likely to take a significant amount of time to get to a useful place in search results for these phrases. In some cases, it may take months or even years of concentrated effort to win the battle for highly competitive keyphrases.
Again, backlink building is a complex area , so if you want to get heavily into SEO, you should read up on it once you’ve mastered the basics. And if all that on-page work wasn’t enough, you also need to work on off-page SEO. Fortunately, this can be summed up in a single main idea—creating backlinks. It’s simply a link on any other website than your own that links back to your website. SEO looks pretty simple at first glance, but the more you get under the hood, the more complex it becomes. It also takes a lot of time to be successful – it’s why we don’t recommend starting your marketing only with SEO. Even if you have a clever CMS that lets you create multiple URLs for a single page, don’t do it.
Page rank is an assessment of the authority and value of a website in Google’s algorithm. You can find plug-in tools for your browser or online tools to check the page rank of any given site. The higher the page rank, the more likely it is that your efforts are succeeding. However, before rushing off to create 10,000 incoming links, you need to know some basics.
We can honestly say that AIOSEO is the best WordPress SEO plugin in the world. SEM, on the other hand, costs money but can deliver very rapid results. Your website must be optimized to make sales or at least drive a customer to get in touch (GIT – in marketing terms) so you can make a sale. You should approach SEM with care and make sure you completely understand how much money you have exposed at any one time. SEM can be a great way to get instant sales for a start-up business. If you are going to use SEM, you must build the costs of using this form of marketing into your cash-flow forecasts and the prices you’re charging for your work. Spending $3,000 a month on Adwords to land $20,000 of business is eminently sensible in most cases.
Google hates repeated content and delists it from searches. If you must create multiple URLs… you’ll need to research canonicalization first. Try and use variations on your keyphrases in some headings, too. Don’t repeat keyphrases in headings unless it’s absolutely necessary. (This doesn’t stop you from needing to repeat the keyphrase in the body of your content). H tags are HTML codes – you can find a link to HTML codes and how to use them at the end of this section. Ideally, you need to be in the top three search results returned.