One place where there are no keywords at play is Google Discover. While this is hardly a new trend or concept, every year it’s important to refocus because searcher intent and behavior is changing all the time. Especially after the year that was 2020 when so much rapidly changed. Justin Briggs and Stephanie Beadell have written multiple outstanding posts on the topic. International SEO – There are a number of benefits and trade-offs to different approaches to ranking sites in different countries and in different languages. You can measure your organic traffic easily with most analytics tools – since it’s free and the most-used, we’ll look at how to get this information in Google Analytics. And check out Google’s own breakdown on duplicate content.
You can impact this by making sure your content answers the questions searchers are asking so that they’re likely to stay on your page and engage with your content. Make sure your pages load quickly and don’t have design elements that would be likely to turn searchers off and send them away. You can dive deeper into the process of determining how competitive keywords are in Backlinko’s in-depth guide or by using WordStream founder Larry Kim’s competitive index formula . First you need to understand who your prospective customers are and what they’re likely to search for.
Many paid tools also offer a means for discovering duplicate content, such as Moz analytics and Screaming Frog SEO Spider. Get answers from smart folks in your niche to difficult questions and share that content . When you’ve highlighted someone or their product as a valuable resource, they’ll be likely to help you share and promote that content. You want to understand your most linked-to pages (use tools like Ahrefs, Majestic SEO, or Moz and look at “top pages” reports to determine these). Also check out our walkthrough on off-page SEO (the factors on other sites that can affect your own site’s rankings). Engagement – Google is increasingly weighting engagement and user experience metrics more heavily.
Cindy Krum, CEO & Founder, MobileMoxie, has been talking about this – what she refers to as Fraggle optimization – for a good while now. And she said doing things to help Google identify and rank passages will be a big new trend in 2021. “Don’t just settle with getting passing scores and consider it a job well done,” Fagin said. “It’s time to closely review your pages and make sure they are intuitive for your users, are easy to navigate, and you aren’t hiding valuable content and images on mobile devices. With Google introducing Core Web Vitals as a ranking factor in 2021, page experience metrics can no longer be ignored, according to Areej AbuAli, SEO Manager, Zoopla.
If you don’t already understand who your prospects are, thinking about that is a good place to start, for your business in general but also for SEO. What’s likely interesting to you as a business owner or employee is how you can actually leverage SEO to help drive more relevant traffic, leads, sales, and ultimately revenue and profit for your business. Our software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget.
Increasingly Google is serving results to users based on their location. Just be super-mindful about filtering out spam comments, or immediately removing any that slip through. It’s also worth adding the nofollow value to your comments section so Google ignores any erroneous links that may appear. The permalink , which you can normally alter in your CMS even after it’s been set automatically, doesn’t necessarily have to match the headline exactly. Google has stated that you can use three to four key words that you should put the most important keywords first. Basically, stop worrying about keywords and focus on the user experience. In 2014, Conductor suggested 64% of all web traffic comes from organic search, compared to 2% from social, 6% from paid search, 12% direct and 15% from other referral sources.