Much of SEO involves working with the data Google gives you and then filling in all of the gaps. They’re combining that with Google Search Console data for more accurate, ongoing Search Engine Results Page monitoring and position tracking on specific keywords.
KWFinder.com is the cheapest of the bunch, but it’s focused squarely on ad hoc keyword and Google SERP queries, which is why the product sets quotas for keyword lookups per 24 hours at different tiers. Moz and Ahrefs price by campaigns or projects, meaning the number of websites you’re tracking in the dashboard. Most of the tools also cap the number of keyword reports you can run per day. SpyFu prices a bit differently, providing unlimited data access and results but capping the number of sales leads and domain contacts. and you can run case-by-case searches on specific keywords to get an organic look at your target search results page. An SEO expert could probably use a combination of AdWords for the initial data, Google Search Console for website monitoring, and Google Analytics for internal website data.
Then the website analyzer expert can transform and analyze the data using a BI tool. The problem for most business users is that’s simply not an effective use of time and resources. These tools exist to take the manual data gathering and granular, piecemeal detective work out of SEO. It’s about making a process that’s core to modern business success more easily accessible to someone who isn’t an SEO consultant or expert. As Google tweaks its algorithms, tools, and search engine policies, so goes the SEO industry. The AdWords API is still the foundation of much of the data with which SEO tools work.
However, AWR Cloud leads the pack in ongoing position monitoring and proactive search rank tracking on top of solid overall functionality. On the ad hoc keyword research front, the KWFinder.com tool excels. DeepCrawl’s laser focus on comprehensive domain scanning is unmatched for site crawling, while Ahrefs and Majetic can duke it out for the best internet-wide crawling index. When it comes to backlinks tracking, LinkResearchTools and Majestic are the top choices. Depending on how your business plans to use the tools, the way particular products delineate pricing might make more sense.
SEMrush and Searchmetrics offer this level of enterprise SERP monitoring as well, which can give your business a higher-level view of how you’re doing against competitors. We tested several tools with these capabilities either as their express purpose or as features within a larger platform. Ahrefs, DeepCrawl, Majestic, and LinkResearchTools are all primarily focused on crawling and backlink tracking, the inbound links coming to your site from another website. SEMrush comes in slightly behind our Editors’ Choice winners among SEO tools, but it remains a solid digital marketing choice for small to midsized business users. Offers a wide selection of keyword search and management tools in an attractive price range. Google organic search isn’t going anywhere anytime soon, so savvy business owners would do well to use SEO alongside existing traffic channels.
It lets apps work with the AdWords platform so companies can automate account management, customize reporting and manage ads based on inventory. It’s exceedingly easy as an SEO team to spin your wheels trying to optimize a term into which your business will never be able to break. In the enterprise space, one major trend we’re seeing lately is data import across the big players.