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Others are technical SEO errors that nail down your webpage to the bottom of search results. All of the Javascript-based tools are hosted on the Climb Marketing website and are free to use by the public.

Climb Marketing is offering a free suite of browser-based SEO tools to help digital marketing professionals with keyword research and metadata creation. JSONLD is the most popular, and in my mind the best to use. Schema basically was founded by Google, Microsoft, Yandex, and Yahoo.

Most importantly, verify the reliability of incoming and outgoing links on your website. But you can salvage these mistakes with tools like Google Analytics.

One classic mistake every site owner makes is optimizing the wrong keywords. All keywords used on your site should be relevant to its objectives. Some optimization strategies dedicate separate keywords for multiple pages, while others focus on specific keywords and key phrases.

PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer. You might think of a search engine as a website you visit to type a question into a box and Google, Yahoo! , Bing, or whatever social media marketing company search engine you’re using magically replies with a long list of links to webpages that could potentially answer your question. Once you have the right people clicking through from those search engine results pages , more traffic is better. Our approach targets users first because that’s what search engines reward. This chapter covers keyword research and other methods to determine what your audience is seeking.

In the same vein, backlinks from unreliable sites harm your Drupal website’s reputation. Similarly, thin and duplicate content weaken a site’s rating. Google (News – Alert) search algorithms are strict on ‘trustworthy’ content. So, every media and written content must offer value to web users to rank high. The answer is quite complicated because there are several factors that play significant roles in a site’s ranking.

The search engines’ market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches. In markets outside the United States, Google’s share is often larger, and Google remains the dominant search engine worldwide as of 2007.

While there were hundreds of SEO firms in the US at that time, there were only about five in Germany. As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise. In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed “Backrub”, a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.

Website Portfolio Since 2003, TopSpot has designed & developed custom responsive, ecommerce, and catalog-integrated websites to drive new business online. Case Studies We believe in clear reporting of our progress and will often highlight our customers’ greatest successes through our case studies. Industrial Manufacturer Prior to working with TopSpot, the global manufacturing company’s in-house PPC program converted 13% of their paid search leads into sales. They moved their program to TopSpot with the expectation of increasing sales from paid search. Web Analytics Intern As a part-time Web Analytics Intern, you are looking to develop or grow your skills in marketing analytics by assisting our team with analytics code audits and installs. Reporting Support (Part-Time) The Reporting Support Admin will compile the raw data into marketing analytics reports as a first step in our reporting process. TopSpot Careers When you do excellent work, word gets around.

Find, monitor, analyze and compare — dig all the backlink data you need for safe and effective link building. This software will help you aim your efforts at actual traffic and pay-off . And… the only way to climb to the top of Google, if your competition is already armed with these unbeatable SEO tools. We are an SEO company that works with businesses of all sizes, nationwide, andin a variety of industriesto evaluate the competition and identify new opportunities and possible revenue streams. We love what we do, and we want you to love the accountability, customer service, and knowledge around your business goals we provide. That’s why in addition to ourin-depth reporting, we provide a detailed journal showing where every minute of your SEO hours are allocated. Doing so means that you know what ourcontent updates,social media strategies, and other SEO tactics mean for your business.

TopSpot has completely overhauled our marketing efforts for the better. We have seen such great results since we have implemented TopSpot’s PPC and SEO campaigns.

Their customer service is excellent, and I know they are on top of my campaign even when I’m not looking at it. I trust our SEO Team and know that investing our marketing dollars in TopSpot was one of the best decisions I’ve made for my company since I took this position almost five years ago. With Google adding and updating the features they utilize within their search results, the different types can become tricky to distinguish. In this blog post, we walk through the common types of search features you will typically see within the organic landscape.

We are growing and are looking for more TopSpotters to join our team. SEO Specialist As a SEO Specialist, you will develop your career by creating digital strategies that align with client business goals. Email Marketing Email marketing creates another touch point with your customers and your brand and can be used to inform subscribers of product and service offerings. Conversion Optimization Our conversion optimization team utilizes analytics data to make recommendations focused on improving user experience and increasing website driven leads. A/B and Multivariate Testing Use A/B and multivariate testing are used to determine which versions of a landing page lead to more online conversions.

We’ve even won a Landy from Search Engine Land for our local strategies. B2B For B2B companies in the software, health care, and professional service industries, we understand that setting yourself apart from the competition is a necessity. We work with you to differentiate yourself from the pack by growing your web presence and narrowing in on the leads that move your business forward. Manufacturers We help manufacturers, fabricators and OEMs get in front of the right audience, give them the information they need, and build new relationships with qualified users. Whether it’s pumps, vessels, fasteners or a niche product, we can work with you on a strategy that’s right for your business.

of surveyed customers agree the individuals that they work with at TopSpot are engaged with them and their business. Once we have reviewed your keyword list, we optimize on-page elements such as page titles, headings, and meta descriptions to align with our keyword targeting – but this is just the beginning. Our approach to and digital marketing overall is holistic and deliberate. We don’t make changes for the sake of it – our strategic SEO recommendations are backed by data and research. We work with you to generate unique, quality content to help with customer retention and lead generation. Service Providers We work with a variety of businesses in the service industry including moving companies, roofing contractors, equipment maintenance & repair, engineers, and more. We work with many local businesses like dentists, doctors, pool builders, sports gyms, and universities that make local communities go ‘round.