We said earlier that social media isn’t a direct SEO ranking factor, so you’re probably wondering why we’re even mentioning it. For each site, use Moz’s Open Site Explorer to find the site’s domain authority. If it looks like a good linking prospect, then approach the site owner and explain briefly why you think your content might be a good fit. Add your product to a service like G2Crowd – once those reviews are up, they appear in search engine results. Find and fix broken links, both internally, and those to external resources. As we saw earlier, that’ll give you a report on links to your site, and will even tell you which links are potentially toxic and are worth disavowing.
SpyFu is a paid tool that uses 11 years of historical data to help you find your competitors’ most profitable keywords and the keywords they’ve used for and ads. The free SERPS keyword research database lists related terms and provides search volume, cost per click and value for each keyword phrase.
But before you do any of that, you need to work out your SEO strategy. Your website is one of your best lead generation tools, and SEO funnels traffic to that tool. The better you get at SEO, the more traffic—and more leads—you’re likely to attract.
Ahrefs is an all in one toolkit to help you improve search traffic. According to Matthew Woodward, content that got thousands of Facebook shares gained a couple of top ten search positions, plus an answer box listing.