Your meta description is meant to give search engines and readers information about your blog post’s content. Meaning, you must use your long-tail term so Google and your audience are clear on your post’s content.
Once you’ve maxed those out, you’re not able to cover any more search real estate, so to speak. …but there’s also the fact that content is one of the easiest ways for your store to rank for more keywords and build more backlinks.
Whenever you create content, your primary focus should be on what matters to your audience, not how many times you can include a keyword or instagram marketing keyword phrase in that content. Focus on being helpful and answering whatever question your customer might’ve asked to arrive on your post.
Topic tags can help organize your blog content, but if you overuse them, they can actually be harmful. If you have too many similar tags, you may get penalized by search engines for having duplicate content. Blog posts shouldn’t only contain text — they should also include images that help explain and support your content. Meaning, to ensure your images benefit your blog’s SEO, you’ll need to ensure you include image alt text.
Do that, and you’ll usually find you naturally optimize for important keywords, anyway. Website visitors searching long-tail keywords are more likely to read the whole post and then seek more information from you. In other words, they’ll help you generate right type of traffic — visitors who convert. Confusion is a common issue facing digital content marketers — and we want to help. In this post, we’ll cover how to optimize your blog posts for the keywords you care about, along with a few other optimization tactics you should keep in mind. Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site.
Enhancing your site’s on-page SEO and creating or updating content to be the best result for its target keywords, being sure to link back to your most important product pages. While the latter may not give you a ton of page authority due to the sheer number of links on the page, they are much easier to get and give you some boost in your rankings. Think about it – your product and category pages can only rank for so many keywords.
You can also learn how to use Google Search Console by reading this blog post written by my colleague Matthew Barby, and by checking out Google’s official support page. If you’re worried that your current blog posts have too many similar tags, take some time to clean them up. Choose about 15–25 topic tags that you think are important to your blog and that aren’t too similar to one another. That way, you won’t have to worry about duplicate content.
Any local links are a great way to build overall domain authority and help local rankings. There’s a technical side as well, which includes things like site speed, user experience, mobile-friendliness and working links. Putting your primary keyword in the URL is simple and improves search rankings. Proper navigation and internal linking ensures those pages get the most authority from your home page, and thus have a better chance of ranking highly in search. This nifty tool shows you all the keywords your competitors are ranking for but you aren’t. Type three competitors in the top three fields and your site in the bottom.