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If there are more, that could signal junk pages being categorized, such as product or site searches, blog category pages, or tag pages. If it’s on another site, consider contacting the site owner about it or asking them to link to your original canonical URL. If it’s other content on your own site, change it to make it unique. When it’s done, you’ll get a list of all the URLs with the number of duplicate content and a color-coded “risk” score. You can easily find potential duplicate content issues across the web with a premium Copyscape account. For $10 you can check up to 200 URLs using their batch tool.

And today’s SEO best practices are all about relevancy and intent. Stay up to date with the latest marketing, sales, and service tips and news. Content-as-a-Service is a ghostwriting service that helps feed the ever-present content beast for your website. We produce, edit and publish content on the site of your choice–including your own. very awesome as always with awesome content and awesome explanation. Search traffic is the only one of these ways that’s reliable, free and fairly easy to get.

Once you’ve found yourself, you know where you stand — if you’re not using Ahrefs, make a note of your current position so you can track it over time. Then, you can perform an incognito Google search to see where you’re at . Use Google Analytics to measure organic traffic and engagement metrics. If the link is coming from a resource page, reach out just like you normally would. If they’re in a blog post — like the “7 Great Gifts for Dachshund Lovers” in the example above — you can just reach out to the owner and try to be included. Filter by “One link per domain” and link type “Dofollow” . If you’re looking to find more influencers, check out this list of people who are open to partnerships.

Google hates duplicate content and it can get you whacked with a penalty ever since Google’s Panda algorithm update. Basically, you’re looking for “Client Errors ” , duplicate URLs, missing or duplicate content, missing or duplicate meta descriptions and missing alt text. An SEMrush study found that approximately 60-65% of websites with HTTPS rank on page one of Google.

Just remember that Google’s goal is to provide the best possible search results, so if you make that your goal, you’ll win in the long run. Optimize your site by performing an audit, fixing your site’s architecture (if it’s not ideal), reducing thin content and doing everything you can to optimize your crawl budget. SEMrush discovered that for certain ecommerce verticals the percentage of organic traffic can vary.

According to a study from Radware, 51 percent of online shoppers in the U.S claimed if a site is too slow they will not complete a purchase. The best thing to do here is to either create a 301 redirect from that page to another relevant page OR contact the site owner and ask them to change the link directly to a more relevant, existing page. To perform a backlink profile analysis, log in to Ahrefs, search for your site in their Site Explorer, then click “Backlinks” in the menu on the left-hand side. These pages typically have no content on them and should be noindexed . This should be fewer than the number of URLs in your crawl report.

You can use a template , but make sure you customize each email and don’t sound robotic. While these aren’t the only link-building methods, they’ve been the most effective for me and the easiest to learn. Because they are considered off-page , it’s a little more complicated and time-consuming than simply making a tweak to your website. Alternatively, if you prefer listening to content, check out my podcast episode with Kurt Elster. Google has a cool feature called Google My Business, which allows you to put your business’s details into Google’s database. While not applicable to everyone, if you have a physical store or just want more local site traffic, local SEO can give you a nice boost. Site speed AND crawl speed are both important to your site’s ability to rank and user experience.

Rather than paying an influencer to share your product on social media, the goal is to get them to link back to your site from their site. This could be a blog post featuring your products, or just getting a link from an existing page on their site. Partnering with influencers for SEO is a little different, however. Influencers are people in your industry or niche who have a large following and/or a website with a high domain authority but aren’t competing with you directly. Once you have a good list of leads, it’s time to send them an email.

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So with each link, internal or external, there is a certain amount of value that is passed. Try to incorporate images, charts, and videos to make the content more engaging. Understand your audience and focus writing your content for them. You will risk losing sales and increasing your visitor bounce rate. As an SEO best practice, it is best that you utilize only one H1 tag, as this will signify the primary theme of the web page. All other headings should use H2-H6 depending on their level of importance. From an optimization standpoint, it is safe to use multiple H2-H6 tags.

The rule of thumb used to be to have the length of a description to be no longer than 155 characters. Google is now displaying, in many instances, up to 320 characters. This is great from a search listing real estate perspective, and you should try navigate to this website to utilize as many of those 320 characters as possible. When doing so, make sure you get a clear message across in the first 155 characters just in case it gets truncated for a query. This can be a great way to generate some brand recognition.

That will drive the strategy moving forward, as everything that you do will be to achieve that goal. For example, if your goal is to generate leads or sales, the structure of your website and the content written should be focused on sending customers into your sales funnel. A natural link profile generally contains a varied mix of anchor text, usually dominated by linking text that includes a website’s brand name. To understand the importance of internal link building, you need to understand the concept of “link juice.” Link juice is the authority or equity passed from one web page or website to another.

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As Google has integrated key updates within their core algorithm, it has become much more difficult to pinpoint the exact nature of an update. In those instances, there is a heavy reliance on chatter within the SEO community to see if there are common traits shared by sites that have been impacted. The Google Hummingbird update was a major overhaul of the core algorithm and how Google responded to user queries.

This update was focused on providing relevant results based on identifying the user’s intent using Google’s Knowledge Graph and semantic search. Forming a solid strategy is key to how your website will perform in the search results. The strategy sets the direction for all campaign activities. If executed properly, you should begin to see SEO success building throughout the campaign. For a successful campaign, you first need to have a clear idea of what you are trying to accomplish.

Once you get to the presentation stage, you shouldn’t accept them just emailing over the proposal either. You should be engaged and listen to what is being proposed and any advice that is being offered. There is no notice that is typically provided with these types of penalties. The most common way a webmaster would determine if they had an issue is by matching updates of traffic/ranking losses with known Google algorithm updates.

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When all of your marketing activities are integrated and aligned towards a common goal, you will definitely achieve success in your marketing strategies, including SEO. Being on top of the search list means a high tendency for your website to be found by Internet users. Once they’ve found their required information from your website, these leads may turn into your customers. Outbound lead generation activities include making cold colds, visiting clients, or direct selling. Better cost management is just a few of the benefits of SEO to your business.

Search engine optimisation or refers to the process of improving the position that your website appears at in the “organic” search results returned by sites such as Google. I’m building a list of useful posts to point people to – I will definitely add this one. I often wish more people would work on SEO rather than relying on social media so much.

The URLs to posts, pages, and products in your store are major parts of SEO. Google will assume thatexample.com/swimming-pool-liners is about Swimming Pool Liners in some way because of that slug. If the article is instead about Swimming Pool Filtration units, edit the slug because this can adversely affect your SEO and placement in SERPs.

By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Imagine how far you’ll have aced the competition if all of your competitors are just free seo analysis using traditional marketing? Keep up with the advancements in the digital world and you will stay ahead of the competition. This era is constantly changing, make sure you adapt well to the changes.

As a rule of thumb, make sure a page contains at least 200 words of body content. We all love fast loading websites, so make sure your website loads fast as well. Ideally your website should load in under 1 second, but under 2 seconds is still acceptable.

Keywords also play a big part in SEO via your URL and website name, too, so you will probably want to have a URL that embodies either your brand name or the industry your business is in. You wouldn’t want to havesuperswimmingpools.com if you’re running an ecommerce store for cooking supplies. This also applies to the slugs you use for individual pages. SEO only affectsorganic traffic, so when you’re looking at your metrics and doing an SEO audit of your website, thedirect, social, and referraltraffic shouldn’t be considered. No thanks, I don’t want to stay updated on digital marketing. When writing this content, apply the inverted pyramid approach. This means you start with the most important information first and then continue with the rest.

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Search engines need to find these pages, understand what’s on them, and store them in a massive data horde known as an index. Description metadata is the textual description that a browser may use in your page search return.

It gives you three free searches per day, so you don’t have to spend anything. To choose the best keywords possible, you also need to factor in buyer intent (aka “commercial intent”). SEO is a holistic effort of all pieces of a business, including social media, marketing, web design, networking and copywriting. Google’s goal is to rank search results that answer all of the searcher’s questions so well that they don’t need to return to Google for another answer.

She has 4 years of experience in content marketing and demand generation, and is passionate about helping others grow their marketing know-how. Receive new SEO, content marketing, and competitive analysis tips straight to your inbox. For example, a product page could meet a transactional search query, whereas a blog post meets informational intent. To create content that meets searcher needs, you must understand search intent. Categorize search intent, and align different intents to different stages in the sales funnel. Generate a list of potential keywords using Google Autofill and Related Searches.

Think of it as your site’s window display—a concise and appealing description of what is contained within, with how does affiliate marketing work the goal of encouraging people to enter. A good meta description will typically contain two full sentences.

However, do NOT blindly use the same keywords as your competitor! Just because they outrank you, doesn’t mean they’ve chosen the best keywords — they could just have a higher domain authority than you. …and scan their category and product pages for potential keywords. You can repeat this for all your seed keywords (such as “wiener dog” instead of dachshund). This handy tool scrapes Amazon’s autofill suggestions automatically for any keyword you type in.

But how do you know which keywords are the right ones to target? That’s why in 2014 Google announced that websites running on HTTPS—Secure Hypertext Transfer Protocol—would get a small rankings boost.

HTTPS moves data between browsers in the same way as HTTP but with an added protocol on top—SSL, a Secure Sockets Layer that encrypts data and transports it safely across the web. Websites that skip this step end up with a mass of counterintuitive subdomains and “orphan pages” with no internal links. This isn’t a nightmare just for users; it also confuses crawlers and makes them more likely to abandon indexing your page. Technical SEO—the art of optimizing a website for crawling and indexing—is a vital step in getting a site to rank. Build a site on shaky technical foundations and you likely won’t see results, no matter how high-quality your on-page content. That’s because websites need to be constructed in a way that lets crawlers access and “understand” the content. The web is made up of an ever-expanding mass of pages connected by links.

Search engines may not always use your meta description, but it is important to give them the option. Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. Join over 16,000 people who receive web marketing tips every two weeks. H1 should be used one time and H2, H3 will b used more than one time but on requirement …. Google has much more powerful servers to make comparison among sites much faster. So, the search result bounces up and down a few times in a day.

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This helps your post’s SEO because any inbound links that come back to your site won’t be divided between the separate URLs. Search engines also look to your URL to figure out what your post is about, and it’s one of the first things it’ll crawl on a page. You have a huge opportunity to optimize your URLs on every post you publish, as every post lives on its unique URL — so make sure you include your one to two keywords in it. Before you start writing a new blog post, you’ll probably think about how to incorporate your keywords into your post. That’s a smart idea, but it shouldn’t be your only focus, nor even your primary focus.

Be sure to include your keyword within the first 60 characters of your title, which is just about where Google cuts titles off on the SERP. Include these 1–2 keywords in specific parts of your post. These longer, often question-based keywords keep your post focused on the specific goals of your audience. For example, the long-tail keyword “how to write a blog post” is much more impactful in terms of SEO than the short keyword “blog post”. Now, let’s take a look at the 12 blog SEO tips that you can take advantage of to enhance your content’s searchability.

If necessary, building white-hat links to your most important pages. For ecommerce, people tend to perform research on desktops.

But, when you publish blog posts frequently and consistently optimize them for search while maintaining an intent-based reader experience, you’ll reap the rewards in the form of traffic and leads long-term. Image alt text should be descriptive in a helpful way — meaning, it should provide the search engine with context to index the image website ranking tool if it’s in a blog article related to a similar topic. So, in addition to being reader-friendly , your meta description should include the long-tail keyword for which you are trying to rank. Websites that are responsive to mobile allow blog pages to have just one URL instead of two — one for desktop and one for mobile, respectively.

Preliminary research may be done on mobile but this also leads to more desktop searches. Personally, I like to check rankings at least once a week to look for this change, but it can take a few months to really see the fruits of your labor. While I’ve found it’s not 100% accurate, it does give you a general sense of whether your rankings are overall going up or down. Ahrefs has a built-in rank tracking feature you can use to be notified whenever your rankings increase or decrease.

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Just keep in mind that you’ll probably need to send a few hundred emails just to get a handful of links, unless you’re a link building genius of some kind. Also called “building links by fixing the internet,” broken link building is one of the most effective and easy link building tactics. I actually met up with them in real life and linked to their blog several times. But you don’t need to go through that much effort to get a link most of the time. Instead, just focus on building friendships with influencers. Instead, you’ll need to collaborate with other bloggers and website owners to acquire those links. Backlinks from other websites with high domain authority to your website improves your rankings more than nearly any other ranking factor.