Tag: semrush

In case you’re unfamiliar with dwell time, it’s the amount of time that people spend on a site once they’ve clicked on a link in the search results. SEO Platforms – There are many different SEO platforms that bring together many of the tools that SEOs need to optimize sites.

Introduces with the Google Toolbar in 2000, Page Rank is a numerical figure that Google assigns to a website to show its importance and relevance. It’s determined by the number of links that point back to a site, and also takes into consideration the quality of the links themselves.

Generally, links that come from sites with a high a Page Rank will have greater importance. When a bot follows your links to look around your site in order to determine its importance and ranking, it’s called crawling. The introduction of Google’s Florida update in 2003 signaled the end of the late-90’s SEO era. The update, designed to weed out poor quality content, enforced rules that many had overlooked in favor of Black Hat practices. With the new update, things like keyword stuffing were no longer acceptable and caused many sites to fall drastically in rankings. White Hat SEO follows the rules put forth by search engines and optimizes content, backlinks and technical SEO.

Many, like Jill Whalen, found the importance of through trial and error and experimentation, gradually concluding that the words on the page made all the difference in search engine rankings. You have prominent people in the blogging space demanding that Google somehow fix it. So, Google finally did or at least they fixed the PR problem didn’t solve the blog spam problem. They introduced what was called the no follow attribute no follow tag and it allows you to say yes this link for my website should not carry credit for my website to other web sites. The idea was if you use this for your blog links then people wouldn’t expand you anymore because it was just going to be a waste of time.

Some of the most popular include Moz, BrightEdge, Searchmetrics, and Linkdex. These platforms track keyword rankings, help with keyword research, identify on-page and off-page SEO opportunities, and many other tasks related to SEO. The search engine optimization process involves optimizing each of these core components of search engine algorithms in order to rank higher in the search results.

You’ll likely be the best-optimized page for your chosen keyword unless you’re in a very competitive space. Keep in mind that we’re going to optimize our page for this exact keyword, so we have a bit of an advantage. That said, if you start to see pages from sites like Wikipedia, you will know it’s an uphill battle. With SEOQuake turned on the relevant SEO data of each site is displayed below each search result. This process gets a lot easier if you download the SEOQuake Chrome extension. Once you’ve done that, do a Google search and you’ll notice a few changes.

Traffic that we can’t get by tapping any specific network. The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds of little trickles, our site that converts, and a great product we will create a giant river.

As you’re probably learned at this point, a site that converts very well but has no traffic flowing to it still converts zero traffic. You’ll want to purchase a domain that has expired and restore it as closely as you can to its original form using an archive. These sites likely have some link juice to pass on and you can pass it to yourself. Link building is where really starts to matter, and where a lot of people end up in a world of hurt.

If you link to something, in Google’s eyes you’re saying, “This is worth checking out.” The more legit you are the more weight your vote carries. If you have all of that in place you should be pretty well set from an on-page perspective.

This can easily be done with a footer that feels like a sitemap or “recommended” pages. That allows you to specify anchor text, and pass link juice freely from page to page. Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure. In addition to the amount of link juice a page has, the relevance of the anchor text matters. All of these use different internal metrics to determine the “authority” of a link, but using them to compare apples to apples can be beneficial.

If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. Almost every site has a page at url.com/robots.txt — even google has one. First, you’ll never have a structure that organized, and second, in an ideal world every page would link to every other page on its same level.