Getting a new website or any website on organic search is hard work. You need to have a solid content marketing strategy and a lot of patience to achieve good results.
If you get backlinks from more referring domains then that helps you climb the rankings but how do you know how many are enough? The best way to find out is to use an tool like Ahrefs, SEMRush or any other tool that shows you the number of referring domains your competition has for a specific keyword. Google’s search engine results page has 130 trillion web pages indexed on Google.
In order to rank higher on Google, you need backlinks that act as votes of authority. Now that you have a list of keywords that you can target, let’s move on to the on-page optimization section.
However, Google and it’s RankBrain update are the most widely known – most companies and marketers spend their time and attention with Google because it continues to reign supreme drive traffic to web site as the go-to search engine. Experts at Digital.com examined companies that offer additional digital marketing services, such as website design, link building, and PPC.
It’s a markup that major search engines can all see and they can crawl. One of the foundational reasons why I think schema is so powerful today is because of the way opensource, WordPress design, any of the opensource platforms. By that, I mean going from the top of the head to the bottom of the footer. This, in turn, increases your visibility and click-through rates.
The increase in click-through rates will further improve your ranking as it signals to Google that you have popular content. It is an upward cycle towards improving your overall ranking. Concentrate on the quality of your links as opposed to the quantity. Use more links related to domains that provide high-quality and useful content. You might want to perform a link audit to ensure your links are relevant, working, and avoid spam. Looking at and interpreting your website’s data can make it easier and more cost-effective to create a better customer experience.
Google’s main concern is to find out what users want to see and providing that to them. As such, a greater emphasis on UX will affect the SEO of a page. Not only does this mean that the content must answer the questions that the user has, but it also needs to fit the medium that your customer needs. If the search is “winter fashion inspiration,” for example, pages with more pictures or videos will be more likely to rank higher because that is likely what the user wants to see.
For those of you who didn’t see my previous episode with Michael Umansky, INK is a suite of AI-powered tools that help storytellers optimize their content without having to worry about technical SEO. They’ve used their own product to grow traffic at their site inkforall.com from less than 2,000 to nearly 200,000 visitors per month.
Luckily, there are a handful of click here to read firms in Colorado that specialize in Amazon SEO like Nuclear Networking in Greenwood Village, CO. “There are two types of optimization services available for Amazon store owners. The first service is simply optimizing the store for Amazon’s own internal search engine. Since I have the INK’s WordPress plugin installed in my site, we did a live demonstration on how to perform this, which should be very useful for those still unfamiliar with the tool. Subscribe to the podcastAlexander is a Belgian living in Texas, where he enjoys beautiful nature, excellent barbecue and great success with INK.
The longer users spend on your website, and higher click-through rates will improve your search rankings. The end goal for all updates to search engines is to improve the overall user experience .
The study includes a variety of small to large firms that can cater to businesses in need of customized services or those seeking quick turnarounds. Each service provider was also expected to work with clients across various industries or focus on niche markets like healthcare, education, and finance. Finding a search engine optimization firm that specializes in Amazon SEO can be tough as it requires very specific skills.
Their SEO expertise covers keyword research, keyword mapping and focus strategy, citations, on-site content optimization, competitive research, and conversion rate optimization. Additionally, SocialSEO offers email marketing, PPC advertising, video production, and Amazon marketing. Tinuiti is a performance marketing agency that focuses on cross-channel strategy. The agency boasts a broad range of SEO services including content and website optimization, SEO site migrations and launches, featured snippet implementation, and social media optimization. Tinuiti’s other capabilities include paid search and social, campaign development, and Instacart marketplace management. Digital Third Coast is a digital marketing company specializing in SEO strategies.
The insights gained from the latter are particularly important when it comes to avoiding ineffective methods like keyword stuffing and may also alert brands to technical missteps in their efforts. Zacharias also notes that in today’s digital space, branded and non-branded keywords are of equal importance according to market research from VWO. 3Q Digital is a digital marketing agency dedicated to helping brands drive growth.
Their expertise encompasses keyword research, analytics, content optimization, and technical architecture. 3Q Digital’s other focus areas include paid social, video production, responsive web design, and branding. Top Hat Rank is an internet marketing firm that offers a broad range of SEO services. The firm’s SEO specialties include technical audits, keyword research, content optimization, Google Search Console monitoring, citation building, and conversion rate optimization. Top Hat Rank also provides content marketing, customer review aggregation, and citation clean-up services. SocialSEO specializes in numerous aspects of local, national, and e-commerce SEO.
The first benchmark of a successful SEO campaign outlined in the post is key word strategy payoffs. Zacharias describes keywords as the “most sought-after” factor that plays into SEO success.Missouri Botanical Garden
St. Louisan Rex Sinquefield founded the Chess Club and Scholastic Center of St. Louis (which was renamed as St. Louis Chess Club later) and moved the World Chess Hall of Fame to St. Louis in 2011. The Sinquefield Cup Tournament started at St. Louis in 2013. In 2014 the Sinquefield Cup was the highest-rated chess tournament of all time. Former U.S. Chess Champions Fabiano Caruana and Hikaru Nakamura have lived in St. Louis. Former women’s chess champion Susan Polgar also resides in St. Louis.
She succeeded Francis Slay, who retired in 2017 after serving 16 years and six days from April 11, 2001, to April 17, 2017—longer than anyone in the city’s history. The second longest-serving mayor was Henry Kiel, who took office April 15, 1913, and left office April 21, 1925, a total of 12 years and content marketing bureau 9 days over three terms in office. Two others – Raymond Tucker, and Vincent C. Schoemehl – also served three terms as mayor, but served seven fewer days. The shortest-serving mayor was Arthur Barret, who died 11 days after taking office. St. Louis is home to the Saint Louis Chess Club where the U.S.
George H.W. Bush in 1988 was the most recent Republican to win even a quarter of the city’s votes in a presidential election. Forty-six individuals have held the office of mayor of St. Louis, four of whom—William Carr Lane, John Fletcher Darby, John Wimer, marketing certification and John How—served non-consecutive terms. The most terms served by a mayor was by Lane, who served 8 full terms plus the unexpired term of Darby. The current mayor is Lyda Krewson, who took office April 18, 2017, and is the first woman to hold the post.
According to the 2018 Census, the St. Louis metro area included about 3 million residents and the city included about 300,000 residents. Therefore, the city contains about ten percent of the metro population, a low ratio indicating that the municipal boundaries include only a small part of the metro population. A Republican has not represented a significant portion of St. Louis in the U.S. Correspondingly, despite voting Republican prior to 1928 in presidential elections, from then on the city has become a Democratic stronghold at the presidential level.
Now that you’ve created high quality content that your target market needs and have attention-grabbing headlines to engage them and encourage them to read further, go back and review everything you wrote. In your review, look for additional places where you can naturally place keywords. If I have a sentence talking about “marketing campaigns” and “marketing automation” is a keyword for my page, I would add “automated” to “marketing campaigns.” Do several review passes. You may be surprised at what opportunities you miss the first, and even the second time, around. Be sure you don’t overlook your page URLs because they’re important for your SEO. For example, if a page talks about your solar financing product, then the URL for that page should be products/solar-financing.
The tools provide a unique analysis process that will extract critical data for your internet marketing campaigns. With the ever-evolving search engines algorithms you need an efficient solution to keep your rankings safe. cognitiveSEO’s Site Audit tool helps you detect all the weak points of your website before your users do and lets you know exactly what’s holding your website back from ranking. Our SEO Audit Tool crawls all the pages it finds on your website to provide a fully customized set of data easy to comprehend and visualize. It also offers powerful recommendations on how to fix the error on your site so you can outrank your competitors and quickly increase your overall website performance. The cognitiveSEO toolset is a complete digital marketing solution and most likely, the only SEO tool you’ll ever need. The tool flags all possible SEO issues and provides recommendations on how to fix them so that you can experience increased rankings and traffic in a matter of days.
Learning more about your audience, business model, and goals will allow us to develop a completely customized search engine optimization strategy. Before starting an SEO project, site owners should carefully read through the webmaster guidelines that each search engines provides and follow recommended best practices. Not only will doing so help pages rank better, but failure to follow recommendation could result in the site being improperly indexed. Worse still, the site could be completely blacklisted from the search engine. Certain black hat SEO techniques, such as keyword stuffing, are considered to be the SEO equivalent of spamming, and search engines will penalize them. SEO Services is a do-it-for-me service where we do both on-site and off-site SEO optimizations for our customers. Search Engine Visibility is an on-site tool that helps provide keyword recommendations for meta tags and keywords on your site.
Identifying and understanding the exact digital marketing strategies your competitors are using is key to your ongoing success as an online business. Knowing how their link building strategy was implemented over time or what content marketing strategy they ran will reduce the chances of getting caught off-guard by your opponent’s tactics. Be one step ahead by actively analyzing and tracking your site and your competitors.
Focus on the most common and most searched appropriate keywords. If you are trying to decide between “solar financing” and “solar leasing,” choose the one with the highest search ranking. With our content marketing services, our team develops unique content targeted to engage your customers and perform in the search engines. Before we start any work, our team takes the time to get to know you and your business.Maryville University
For example, we collect information about the domain names of servers that bring visitors to our site. We count the number of visitors and keep track of where they go on our site. Such information allows us to find out what areas users visit most frequently and what services they access the most, which enables us to create a better overall user experience. To gather such data, we use cookie technology, which collects data in aggregate form, not by individual user. Visit our Griffin Return website for more information about the strategies Fontbonne is implementing to keep everyone safe. You can change your consent settings at any time by unsubscribing or as detailed in our terms.
Our facility is timelessly modern and offers a boutique experience. The level of service and quality of accommodations make this an excellent value for the price. We were in town for a wedding and our stay at the Hyatt made the wedding very enjoyable. Connect and collaborate in more than 83,000 square feet of indoor and outdoor space, with best marketing strategies expert planning and audiovisual support for inspiring events and impactful meetings. The safety and wellbeing of our guests and colleagues is always a top priority. In light of COVID-19 and for precautionary measures, the following services and facilities will be impacted. Be sure to have your World of Hyatt number and password ready.
The facility educates guests in an entertaining environment that includes high impact technology driven experiences, a state-of-the-art theater, artifact-driven exhibits and robust public programming. Plaza Frontenac elevates the shopping experience, featuring some of Missouri’s only luxury stores. Here you’ll find one of the only fine art cinemas in St. Louis, an onsite experience that allows you to kick back and relax in elegant, soft seating areas and enjoy the grand piano at center court. As we continue to monitor the status of COVID-19 and guidance from the CDC and St. Louis County, Fontbonne has implemented health and safety precautions for a return to campus. We collect statistical data on an aggregated basis through Google Analytics.
‡Vehicles shown at different locations are not currently in our inventory but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week. Price does not include applicable tax, title, and license charges.
Does taking the next step in your future include enrolling at Concordia Seminary, St. Louis? Whether you have just begun to explore this possibility or you have considered attending the Seminary for a long time, we can’t wait to talk with you. Porsche St. Louis prioritizes continuous improvement, honors the heritage of the Porsche brand and passionately enlightens and activates customer ownership! Our focus always emphasizes a consciousness for uniqueness and authenticity.
The safety of our visitors, staff, and community is our top priority, and we have adjusted our visitor guidelines to ensure a safe and rewarding experience. The National Blues Museum explores the Blues and celebrates the genre as the foundation of all modern American music.
To book an award or join World of Hyatt, please call or your nearest worldwide reservation center. Street and garage parking are available in several lots throughout downtown St. Louis. Learn more about our COVID-19 precautions and read our full safety guidelines here.
That way, Google and other search engines will give more weight to the remaining content. Links from other websites, implementation of seo evaluation best practices, and great content work together to help your pages land top spots on Google and other search engines.
Virtual assistants and smart home devices have made voice recognition and natural language processing not only desirable but an expected search vector. To predict how to surface a business’s results in a voice search, SEO professionals now need to concentrate on ranking for the common NL queries around target keywords. Google’s Quick Answers exist to give its traditional text-based search results an easy NL component to pull from when Google Assistant is answering questions. Plus, there is massive potential for you to rank for descriptive keywords that draw in a wider audience. For example, broad terms like “digital marketing methods” or “budget travel tips” may be highly competitive, but they also receive a higher number of searches per month.
On the other hand, white hat ps of marketing is an effective approach tooptimizing your website for search engines and building a sustainable business online. This approach to search engine optimization involves focusing on the human audience that will be clicking on and reading the site’s content. By giving your website SEO definition, you ensure that your digital content is easy to find and view. By giving your SEO meaning, you can catch the attention of more search engine users. The more relevant and interesting your content is, the more likely others will be to link to your content and share it on social media.
As you gain momentum from targeting long-tail keywords, you can start going after broad terms with higher traffic-generating potential. If you’re feeling disillusioned by the countless methods and tools out there, then you might also wonder whether traditional marketing methods are old news. It’s common for business owners to question whether strategies like search engine optimization or search engine marketing still work in 2020. If you’re going to update those image file names and write alt text, identify pages that are close to ranking well. But remember, image optimization is small stuff compared to getting quality links or building relevant content, which can raise your domain and page authority. If you have a low-quality page that’s not ranking well, you might discourage search engines from indexing it. Use your robots.txt file to tell search engines what pages they should ignore.
This led to a practice known as “keyword stuffing,” and it meant that even high-quality sites could easily get buried. Search engines recommend SEO efforts that benefit both the user search experience and page’s ranking, by featuring content that fulfills user search needs. SEO Powersuite is a toolkit made up of 4 tools that cover every aspect of SEO — keywords, rankings, backlinks, on-page and content data, mobile SEO, social media, analytics and reports. SEO PowerSuite covers all search engines and offers unlimited sites, keywords, and backlinks to track, and the best part is that many of those features are available for free.
SEO is simply what you do to your website and web pages to make them show up in “organic” search results on search engines. If you decide to use search engines to market your business, you’ll need to determine useful keywords and keyphrases to do so. You have two ways to use search engines to help people find your website; search engine optimization and search engine marketing . On the voice and natural language side, it’s all about FAQs .
The more people trust your content, the more the search engines will as well. Internal Links –Building internal links, or hyperlinks to other content on your site, can help search engines learn more about your site. For example, if you are writing a post about the value of a specific product or service, you can link to the product or service page in your blog post. Here we’ll start with the basics on SEO definition and SEO meaning. The businesses with the best search engine rankings all understand the importance knowing SEO optimization inside and out, but of course they had to master the basics first. In the early days of the internet, search engines ranked sites by how many times each site used a particular keyword.Community Bank In St Louis
The city also has several private high schools, including secular, Montessori, Catholic and Lutheran schools. St. Louis University High School – a Jesuit preparatory high school founded in 1818 – is the oldest secondary educational institution in the U.S. west of the Mississippi River. The African-American population is concentrated in the north side of the city (the area north of Delmar Boulevard is 94.0% black, compared with 35.0% in the central corridor and 26.0% in the south side of St. Louis). seo test tool Among the Asian-American population in the city, the largest ethnic group is Vietnamese (0.9%), followed by Chinese (0.6%) and Indians (0.5%). The Vietnamese community has concentrated in the Dutchtown neighborhood of south St. Louis; Chinese are concentrated in the Central West End. People of Mexican descent are the largest Latino group, and make up 2.2% of St. Louis’s population. They have the highest concentration in the Dutchtown, Benton Park West , and Gravois Park neighborhoods.
After years of immigration, migration, and expansion, the city reached its peak population in 1950. That year, the Census Bureau reported St. Louis’s population as 82% White and 17.9% African American. After World War II, St. Louis began losing population to the suburbs, first because of increased demand for new housing, unhappiness with city services, ease of commuting by highways, and later, white flight.
Some of these were poorly designed and resulted in problems. One prominent example, Pruitt-Igoe, became a symbol of failure in public housing, and was torn down less than two decades after it was built. On August 22, 1876, the city of St. Louis voted to secede from St. Louis County and become an independent city.
Industrial developments on both banks of the river were linked by the bridge, the second in the Midwest over the Mississippi River after the Hennepin Avenue Bridge in Minneapolis. The bridge connects St. Louis, Missouri to East St. Louis, Illinois. The Eads Bridge became a symbolic image of the city of St. Louis, from the time of its erection until 1965 when the Gateway Arch Bridge was constructed. The bridge crosses the St. Louis riverfront between Laclede’s Landing, to the north, and the grounds of the Gateway Arch, to the south. Today the road deck has been restored, allowing vehicular and pedestrian traffic to cross the river. The St. Louis MetroLink light rail system has used the rail deck since 1993. Slaves worked in many jobs on the waterfront as well as on the riverboats.
St. Louis is known for the Gateway Arch, the tallest monument constructed in the United States at 630 feet . The Arch pays homage to Thomas Jefferson and St. Louis’s position as the gateway to the West. Architectural influences the 4 ps of marketing reflected in the area include French Colonial, German, early American, and modern architectural styles. Several urban renewal projects were built in the 1950s, as the city worked to replace old and substandard housing.
Most of the residential areas of the city are planted with large native shade trees. Most species here are typical of the eastern woodland, although numerous decorative non-native species are found. The most notable invasive species is Japanese honeysuckle, which officials are trying to manage because of its damage to native trees. Before the founding of the city, the area was mostly prairie and open forest. Native Americans maintained this environment, good for hunting, by burning underbrush. Trees are mainly oak, maple, and hickory, similar to the forests of the nearby Ozarks; common understory trees include eastern redbud, serviceberry, and flowering dogwood. The architecture of St. Louis exhibits a variety of commercial, residential, and monumental architecture.
Industrial production continued to increase during the late 19th century. Major corporations such as the Anheuser-Busch brewery and Ralston-Purina company were established. After the war, St. Louis profited via trade with the West, aided by the 1874 completion of the Eads Bridge, named for its design engineer.
A collection of original content that celebrates the entrepreneurial spirit. Catch up on tips and marketing wisdom from freelancers and agencies around the world. Get access to tools in your Mailchimp account designed just for freelancers and agencies like you. How UrbanSitter harnessed the power of Mailchimp’s saas marketing strategy CRM tools to automate targeted campaigns and boost revenue. Ways to reach more people, generate leads, and grow your following. Get perks and tools for managing clients when you join our free community, Mailchimp & Co. Sync your store data and connect other tools to unlock more automation features.
SEO is a method used by businesses and individuals to maximize the visibility of their websites and their company. PinterestSet and used by Pinterest for targeting advertisements and promoting content to users who have visited kinsta.com. RedditSet and used by Reddit for targeting advertisements and promoting content to users who have visited kinsta.com.
Keep track of what you know about your people with customizable tags. Target your messages based on people’s purchase behavior, app activity, and more. These tools provide functionality we can’t find anywhere else, at a price that is far less than other comparable solutions.
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Having helped countless companies unravel website issues through SEO auditing, it helps to know you have the best tools behind you, and that is exactly what I strive to find. SEO PowerSuite is certainly one tool that I can recommend to anyone who is serious about their SEO. Over 2 million users grew their business with SEO PowerSuite. Social media optimization is the use of social media networks to manage and grow an organization’s message and online presence.
Industry deep dives, macro trends, and profiles of fascinating businesses and founders. Co-produced with VICE, our original series is back with new episodes featuring people who left their day jobs for their dream careers.
Local We work with SEO clients in Houston and around the country to drive local traffic and conversions with local strategies. Trying to manage enterprise SEO through multiple point solutions is messy, time consuming, and frustrating. “seoClarity is a better platform than the other big players in this space. There is an impressive amount of product improvements and data visualization options. My customer service team is thoughtful and understands my company. Create relevant content and connect with your audience by leveraging the industry’s only built-in, AI-driven content workflow.
By month 4 the number of conversions had doubled compared to the month prior to beginning PCI. Our formula has helped businesses in a range of industries reach that goal for over 20 years. Blog Tyrant is a free online resource that offers in-depth tutorials, tools, product reviews, and other resources to help you start a successful blog and make a living online. Push Notifications are excellent to be sent keeping in mind the user experience as not to annoy them with too much content.
Backlinking is extremely vital to get the heads onto your content. High-quality content that focuses on delivering value to the user is the key. Even a 1% decreasing in page speed affect a lot in conversion rate and dwell time.
With a decade of creative knowledge at their disposal, our team builds custom sites that inspire, innovate and equip businesses. Social media experts who craft and post engaging content on your behalf or consult on your existing strategies. Within our first quarter as a PCI client, MaxFilings saw a 49% rise in referral traffic compared to the previous quarter.
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I want to thank you for this article, with the help of this blog I got a lot of information like quick keywords rankings optimization tips for blog. Helpful for beginners to get in detail knowledge about different ways of blog or website optimization. You have mentioned all the things very nicely and clearly.
Yes, external backlinks are essential in SEO (more on that in the next chapter.), but having a proper structure of internal links is equally important. No matter how successful a piece of content is, there’s a big chance the traffic will gradually decrease unless you keep it fresh and updated. The thing is that as an author, you can’t “bluff” your way through 2,000-5,000 words on your topic.
Think about “how to make the post as relevant as possible”, not “how to stuff the post with keywords so that Google thinks it’s relevant”. What they mean is that you should find synonyms and related keywords and “sprinkle them” across the page to make sure Google knows what it’s about. If it contains the focus keyword, you let Google know what the page you’re linking to is about. You can actually do more harm than good by trying to use the keyword a certain number of times in your text. When selecting the topics for your content, remember that there are various types of search intent – informational, navigational, transactional and commercial.
Another great source of keywords with featured snippets is the so-called “People also ask” box that often appears below the featured snippet. A great place to start is a keyword research tool where you can look specifically for “question” keywords. If your blog content area width is 800px, it is an overkill to use 2500px-wide images. If your hosting has a poor server response time, there’s little you can do with any further optimization. Not only for the obvious reasons but also because the usage of HTTPS protocol has become a minor ranking signal in 2014. In other words, your website may perform worse in Google if you don’t use HTTPS.
And to earn those rankings – to nail that “Expertise – Authoritativeness – Trustworthiness” qualifier from Google – you must be a subject matter expert. Today, I never create blogs below 2,000 words, if my goal is to rank for a focus keyword. Many people are afraid of linking to other websites as they don’t want to “send their visitors away”. The truth is, linking to other quality resources can be good for you from an how to do affiliate marketing point.
Once the new post or page is published, add a couple of internal links from other topically-relevant pages. These links include contextual in-text links or “further reading” boxes that link to other pages from your website that might be interesting for your visitor. Besides the structural internal links, it is a good practice to also link to other relevant pages from within the page body. Unlike external links, internal links are fully in your hands.
If you want to avoid this, you can search in an incognito or private window so you get the true picture on . White hat SEO includes all the SEO practices we’ve talked about so far which take a long term approach to site optimization and focus on the user experience and what people need. Gated content is another great way to encourage people to sign up. Photowebo got a whopping 3806% increase in conversions with this technique. Next, work out what you consider a lead, as this varies for each business and situation.
For one business, a lead might be someone who opts in to an email marketing campaign. For yet another lead, free trial signup might be the sign of a qualified lead. That means working out what your content marketing mission is and using the right content types and distribution channels to reach your audience.
Next, check out our guides to email marketing and growth hacking to help you promote your business for even more growth. And follow us on Facebook and Twitter for more tips and guides. Google encourages you to log in to your Google account and to link it to your Chrome browser.
Think of it as building an asset for your company and brand. You may not see immediate payouts as a result, but over time you will be glad you invested in the future growth of your business. If you have a brick and mortar store or products and services that are location-based, local SEO could be a game changer for your business. These strategies are adapted from broader SEO best practices and implemented with a specific locality in mind. These activities help to increase the visibility of your business in your local community.
No one could have predicted the curveballs thrown in 2020 and the disruptions that took place globally across every business vertical. SEO content writing services are an essential part of every digital marketing program. SEO content writing is the art of creating compelling content for visitors while following SEO best practices to ensure your content is findable and drives qualified visitors from search. Though it is an investment of both time and money, SEO is something you should implement sooner rather than later.
These are important for purposes as they help Google assess the authority and relevance of your website. Google’s algorithm consists of over 200 ranking factors, the vast majority of which they do not disclose. With that being said we cannot make any guarantees but we will utilize industry best practices to influence your website’s visibility. Our team is backed by SEO experts who stay up-to-date on Google’s algorithm changes. SEM and SEO in Salt Lake City can leverage your business if you choose a company whose marketing strategies can produce solid leads. So, although bringing your site to the first results page is a priority, it’s not our only end goal. We work hard to deliver leads with a high potential to convert.
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Retrieving Results – The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser. Calculating Relevancy – It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string. Processing – When a search request comes, the search engine processes it, i.e. it compares the search string in the search request with the indexed pages in the database. Indexing – Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.