Yes, external backlinks are essential in SEO (more on that in the next chapter.), but having a proper structure of internal links is equally important. No matter how successful a piece of content is, there’s a big chance the traffic will gradually decrease unless you keep it fresh and updated. The thing is that as an author, you can’t “bluff” your way through 2,000-5,000 words on your topic.
Think about “how to make the post as relevant as possible”, not “how to stuff the post with keywords so that Google thinks it’s relevant”. What they mean is that you should find synonyms and related keywords and “sprinkle them” across the page to make sure Google knows what it’s about. If it contains the focus keyword, you let Google know what the page you’re linking to is about. You can actually do more harm than good by trying to use the keyword a certain number of times in your text. When selecting the topics for your content, remember that there are various types of search intent – informational, navigational, transactional and commercial.
Another great source of keywords with featured snippets is the so-called “People also ask” box that often appears below the featured snippet. A great place to start is a keyword research tool where you can look specifically for “question” keywords. If your blog content area width is 800px, it is an overkill to use 2500px-wide images. If your hosting has a poor server response time, there’s little you can do with any further optimization. Not only for the obvious reasons but also because the usage of HTTPS protocol has become a minor ranking signal in 2014. In other words, your website may perform worse in Google if you don’t use HTTPS.
And to earn those rankings – to nail that “Expertise – Authoritativeness – Trustworthiness” qualifier from Google – you must be a subject matter expert. Today, I never create blogs below 2,000 words, if my goal is to rank for a focus keyword. Many people are afraid of linking to other websites as they don’t want to “send their visitors away”. The truth is, linking to other quality resources can be good for you from an how to do affiliate marketing point.
Once the new post or page is published, add a couple of internal links from other topically-relevant pages. These links include contextual in-text links or “further reading” boxes that link to other pages from your website that might be interesting for your visitor. Besides the structural internal links, it is a good practice to also link to other relevant pages from within the page body. Unlike external links, internal links are fully in your hands.
If you want to avoid this, you can search in an incognito or private window so you get the true picture on . White hat SEO includes all the SEO practices we’ve talked about so far which take a long term approach to site optimization and focus on the user experience and what people need. Gated content is another great way to encourage people to sign up. Photowebo got a whopping 3806% increase in conversions with this technique. Next, work out what you consider a lead, as this varies for each business and situation.
For one business, a lead might be someone who opts in to an email marketing campaign. For yet another lead, free trial signup might be the sign of a qualified lead. That means working out what your content marketing mission is and using the right content types and distribution channels to reach your audience.
Next, check out our guides to email marketing and growth hacking to help you promote your business for even more growth. And follow us on Facebook and Twitter for more tips and guides. Google encourages you to log in to your Google account and to link it to your Chrome browser.
Should you be concerned if your site isn’t mobile friendly? Maybe not in the short term, but in the coming months, yes. digital marketing consultancy Websites that provide a good mobile experience will have a greater ability to rank higher in the search results.
A title tag is the HTML code that forms the clickable headline that can be found in the search engine result pages . The title tag is extremely important to the click-through rate of your search listing. Taking into consideration that the majority of searches are now mobile based, Google is creating a mobile-first index. This will become Google’s primary index of web pages, and it has been rolling out slowly since the end of 2017.
It is important to know that not all links are created equal. Google’s algorithm looks closely at the trustworthiness of the linking website. A large portion of Google’s algorithm is focused on how the outside world views the trustworthiness of your website. You may have the best-looking website with the most robust content, but if you don’t put in the work to get noticed, odds are good that your website won’t rank very well.
Be certain the keywords that you are optimizing for are relevant to the overall theme of the page. You should naturally work important keyword phrases into your content. Look at the flow of the content on your competitor’s websites. Analyze how they have it structured architecturally to get deeper into the site. There may be some important takeaways from a website that ranks well, and that may make you decide to plan out your website differently. If people are misled, your bounce rate will be higher and will potentially harm the position of your listing. It will look spammy, and users will be less likely to click on your listing.
Google, in an effort to create a safer and more secure web experience for their search users, has been pressing webmasters to secure their websites. Safe experiences are important for Google’s search engine. If search users have confidence in the safety of the results being displayed, they will be more likely to continue using Google’s search engine in the future.