Search engines favor web page URLs that make it easier for them and website visitors to understand the content on the page. Technically, alt text is an attribute that can be added to an image tag in HTML. The term is bolded in the meta description, helping readers make the connection between the intent of their search term and this result.
Along with the blog tips we’re going to review momentarily, consider the following. Although it’s clear blog content does contribute to your SEO, Google’s copious algorithm updates can make this tricky.
A great starting point for doing keyword research simply involves your brain. Always begin by brainstorming and thinking about the kind of information your visitors will need from you. The research shows that the length of your content can also be important.
You’ll also see the term “E-Newsletter” bolded, indicating that Google knows there’s a semantic connection between “email newsletter” and “E-Newsletter.” And for all those valuable search queries being done on mobile, Google displays the mobile-friendly results first. This is yet another example of Google heavily favoring mobile-friendly websites — which has been true ever since the company updated its Penguin algorithm in April 2015. When you have a lengthy headline, it’s a good idea to get your keyword in the beginning since it might get cut off in SERPs toward the end, which can take a toll on your post’s perceived relevancy. Repurpose or update your current content and remove outdated content. Additionally, there are some other ways you can simplify SEO in terms of your business’s blog.
That’s because content that’s more than 2000 words long tends to get more top ten places in SERPs. Google has automated software called search bots or spiders. These bots visit web pages in a process called crawling the web. Google aims to deliver relevant search results as part of its bid to “organize the world’s information and make it universally accessible and useful”. To understand SEO, you’ll also need to know how Google search works. On-page SEO is all about optimizing content, code, and other parts of your website that you control.
If you’re interested in optimizing your best-performing older blog posts for traffic and leads like we’ve been doing since 2015, this tool can help identify low-hanging fruit. You can think of this as solving for your seo companies while also helping your visitors get more information from your content. In this way, URL structure acts as a categorization system for readers, letting them know where they are on the website and how to access new site pages. Search engines appreciate this, as it makes it easier for them to identify exactly what information searchers will access on different parts of your blog or website. The URL structure of your web pages should make it easy for your visitors to understand the structure of your website and the content they’re about to see.
There’s a LOT of info here, so we’ve put together a table of contents so you can jump straight to your preferred starting point. That’s why you have to stay up to date with the latest SEO guidelines if you want your business to succeed. Google’s always tweaking its search algorithms, so there’s no guarantee that SEO practices that worked in the past will keep working in the future.
SEO is essential to deliver traffic, authority, leads, and sales, but you’ll only get those benefits if you do it right. Once you identify the goals and intent of your ideal readers, you’ll be on track to deliver content organically that is always relevant to them. All blog content — whether it’s a long-form article, how-to guide, FAQ, tutorial, and so on — should be evergreen. Even the images you use in these posts should be evergreen. Check out this blog post for some examples of and ideas for evergreen content on your blog. It contributes to steady amounts of traffic coming to your blog long after it’s date of publication.