Your content strategy should be based on a proper understanding of your niche and the needs of your audience. That’s why we decided to share some practical tips on creating a successful content strategy in this SEO guide.
Over the past few months, I’ve reviewed over 1,000 websites. One of the most common “mistakes” I see is that people don’t make their headlines clickable, especially when it comes to blogs. In the previous chapter, we covered on-page a fantastic read techniques related to content. Republishing is also a great opportunity to promote your post again on social media and newsletter, or starting a new link building campaign. Even if it wasn’t your case, an update is a relatively easy way to improve the quality of your content, which is never a bad thing to do. It means, not every topic requires content freshness but many do.
Content length and comprehensiveness basically checks that “expert” box. You must be an expert on the topic you’re writing about, and you must prove it when you write content.
A content hub is a collection of pages that are all related to a certain topic. A great way to plan and organize your topics is to use the so-called content hubs. (If you do a quick SERP analysis you’ll notice that the search results are almost identical for all of them).
Once you have a focus keyword, you should use it to optimize your page for the given topic. By focusing market trends on various search intent types you’ll be able to target various stages of the buyer’s journey.
But there’s one strategy that works perfectly – creating content that is 10x better than your competitors, also known as the “10x content” strategy. If your focus keyword is “outdoor sports” and you’ll feature an image of a man climbing the mountain, you don’t have to use the alt text “a man performing an outdoor sport”. Always remember that there’s no such thing as the ideal number of keyword appearances on a page (a.k.a. keyword density). It is best practice to use your focus keyword in the H1 heading of the page. If appropriate, it may be used in some of the subheadings. Here’s an example of a SERP snippet for our post on “7-step SEO strategy” with the focus keyword SEO strategy. Putting your focus keyword in the title tag is very important.