According to the Content Marketing Institute, producing unique and engaging content is a challenge for most marketers. Mention and link to social local seo company media influencers/power users in your post and notify them. Create useful content that’s share-worthy across your social media platforms.
This SEO audit prioritizes each fix based on potential traffic impact and ease of implementation. Once you make changes, you can re-run the report and check to see if you did it correctly. If you’ve published a post in the past that’s no longer relevant to users, especially due to the recent Google changes, work to update that page. Or worst-case scenario, 301 redirect it to a newer, fresher piece of content on your site. If you’ve chosen to market your business online, then creating unique and helpful blog posts isn’t an option — it’s a must. Whether you’re a B2B or B2C marketer, you need to be disciplined, when it comes to content creation.
My desktop loading time is one second and my mobile loading time is two seconds. As a general rule of thumb, if your site speed doesn’t score as “excellent”, you should make changes to improve it. This means that if your pages are slow, you’re fighting a losing battle for top organic listings, regardless of the quality of your content or your professional website design. Data from Strange Loop shows that a mere one-second delay in page load time can yield a whopping 7% loss in conversions. A slow page frustrates users and ultimately discourage people from buying your product.
If you’ve been reading my blogs, you’ll notice that I regularly link out to different sites. Whenever I write a new post, I reference other trustworthy sites, where appropriate. Every additional 0.5s it takes to load your site drastically increases the number of visitors that will leave your site. So, even an improvement of 0.5 seconds will increase traffic to your website. For example, “speed index” shows how quickly the content of a page is visibly populated. If your website is lagging behind here, there’s a good chance visitors are leaving because they don’t want to wait for your content to load.
This wasn’t a post we threw together in an hour — it took several hours over several days to create this content. It all happened because a marketer like you was passionate about helping people. More important, you can notify an influencer when you link out to them, and, if your post is valuable, they can link back to you, share the post, or even email it to their huge email subscriber list.
Brian Dean’s structure is what people should be doing and what I do, as well. He ensures that only two to four words are included in any URL. Even in this age of search evolution, including RankBrain, search spiders are still programs, not humans. Those numbers don’t tell users anything about what to expect from the content. One of the most important SEO tips that most people neglect is the well-crafted meta description.