But based on how things are trending, visual search is poised to take off in 2021. 99.58% of all Featured Snippets are from pages that rank on the first page for that term. According to SEMrush, 6.83% of all search results have a Featured Snippet. Now that Google can divide up a single page into distinct passages, you can expect long-form content to work even better for funnel in 2021. Today, Google can parse a single piece of long-form content into 5, 10, or even 100 unique passages.
You’ve probably noticed more Video Featured Snippets in the search results. If video isn’t part of your digital marketing plans, you’re missing out.
And those 5 pieces of content brought in 22,926 backlinks, 23,217 social media shares and 262,983 thousand visitors. And if you can hook them up with a stat, a survey, or an industry study, they’ll link to you like there’s no tomorrow. Today, that page gets 156.46% more organic traffic than the old version. For example, this post used to rank really well for “SEO campaign”. So even though this was a “how-to” keyword, I didn’t publish a step-by-step tutorial. That’s why I recommend embedding video content into your blog posts. And from my own Google Analytics data, I’ve seen that this can significantly improve your bounce rate.
If you hire random freelancers to write your content, you’re in trouble. For example, Google’s new “How Search Works” report mentions that they want to rank “reliable sources”. But when you realize that Google specifically states that the text content on a page is important for image seo tester, this finding makes a whole lot of sense. 36% of American consumers have already used visual search .
Here’s how you can use video to improve your SEO this year. In fact, according to Cisco, online video will make up 82% of all online traffic by 2022. The rater guidelines spend a lot of time evaluating the site itself. They even go as far as to say that medical content needs to be written by health care professionals.
And considering that Google owns YouTube, expect even MORE YouTube videos in the search results in 2021. In fact, a small HubSpot study of 165 Video Featured Snippets found that 80% of them contained a keyword in the title. From what I’ve seen, here are the 3 most important things to do to get your video content in a Featured Snippets.