Keywords in subheadings also help Google understand what your content is about, and you can use LSI keywords here as well. Sometimes, the page title and the SEO title is the same; but you can also tweak the SEO title for better search ranking with a tool like Yoast SEO.
A good starting point when using keywords for SEO is to identify existing pages that can use some optimization. The best practice is to focus each page of content on a single main keyword, though you should also use LSI keywords throughout your content. Once you’ve found keywords, the next step is to create or optimize content around them. Another option for keyword research is to use Google Analytics to find the keywords people are already using to find your site. To get the most of this rich tool, make a note of new keywords you want to create content for, and keywords that can help you to optimize existing content. Ahrefs also includes a keyword ideas section that helps you identify related content terms, as well as the parent topic for your search term.
Like SEMrush, Ahrefs includes a lot of tools and has data on trillions of web links. Once you’ve found your keywords, use another SEMrush tool, the whats an affiliate Content Template, which is part of their Content Marketing Toolkit, to work out the best way to optimize your content. We’ll explain more about how to find LSI keywords in the next section. And you can see the section on where to use keywords for more information on integrating these keywords into your SEO content strategy. As you’ll see below, you can see LSI keywords in action in any autocomplete search.
Body keywords are usually 2 to 3-word phrases with a medium search volume. Head keywords are generally no more than 1 or 2 words, with a high search volume. Ideally, you’ll optimize your content for all those types of searches.
Other check seo ranking ranking factors include accessible URLs, domain age , page speed, mobile-friendliness, business information, and technical SEO. We’ll look at some of those ranking factors in more detail as we go through the guide. The third major SEO ranking signal is Google’s artificial intelligence search ranking algorithm. The company calls it RankBrain, and it’s all about user experience.