If there are more, that could signal junk pages being categorized, such as product or site searches, blog category pages, or tag pages. If it’s on another site, consider contacting the site owner about it or asking them to link to your original canonical URL. If it’s other content on your own site, change it to make it unique. When it’s done, you’ll get a list of all the URLs with the number of duplicate content and a color-coded “risk” score. You can easily find potential duplicate content issues across the web with a premium Copyscape account. For $10 you can check up to 200 URLs using their batch tool.
And today’s SEO best practices are all about relevancy and intent. Stay up to date with the latest marketing, sales, and service tips and news. Content-as-a-Service is a ghostwriting service that helps feed the ever-present content beast for your website. We produce, edit and publish content on the site of your choice–including your own. very awesome as always with awesome content and awesome explanation. Search traffic is the only one of these ways that’s reliable, free and fairly easy to get.
Once you’ve found yourself, you know where you stand — if you’re not using Ahrefs, make a note of your current position so you can track it over time. Then, you can perform an incognito Google search to see where you’re at . Use Google Analytics to measure organic traffic and engagement metrics. If the link is coming from a resource page, reach out just like you normally would. If they’re in a blog post — like the “7 Great Gifts for Dachshund Lovers” in the example above — you can just reach out to the owner and try to be included. Filter by “One link per domain” and link type “Dofollow” . If you’re looking to find more influencers, check out this list of people who are open to partnerships.
Google hates duplicate content and it can get you whacked with a penalty ever since Google’s Panda algorithm update. Basically, you’re looking for “Client Errors ” , duplicate URLs, missing or duplicate content, missing or duplicate meta descriptions and missing alt text. An SEMrush study found that approximately 60-65% of websites with HTTPS rank on page one of Google.
Just remember that Google’s goal is to provide the best possible search results, so if you make that your goal, you’ll win in the long run. Optimize your site by performing an audit, fixing your site’s architecture (if it’s not ideal), reducing thin content and doing everything you can to optimize your crawl budget. SEMrush discovered that for certain ecommerce verticals the percentage of organic traffic can vary.
According to a study from Radware, 51 percent of online shoppers in the U.S claimed if a site is too slow they will not complete a purchase. The best thing to do here is to either create a 301 redirect from that page to another relevant page OR contact the site owner and ask them to change the link directly to a more relevant, existing page. To perform a backlink profile analysis, log in to Ahrefs, search for your site in their Site Explorer, then click “Backlinks” in the menu on the left-hand side. These pages typically have no content on them and should be noindexed . This should be fewer than the number of URLs in your crawl report.
You can use a template , but make sure you customize each email and don’t sound robotic. While these aren’t the only link-building methods, they’ve been the most effective for me and the easiest to learn. Because they are considered off-page , it’s a little more complicated and time-consuming than simply making a tweak to your website. Alternatively, if you prefer listening to content, check out my podcast episode with Kurt Elster. Google has a cool feature called Google My Business, which allows you to put your business’s details into Google’s database. While not applicable to everyone, if you have a physical store or just want more local site traffic, local SEO can give you a nice boost. Site speed AND crawl speed are both important to your site’s ability to rank and user experience.
Rather than paying an influencer to share your product on social media, the goal is to get them to link back to your site from their site. This could be a blog post featuring your products, or just getting a link from an existing page on their site. Partnering with influencers for SEO is a little different, however. Influencers are people in your industry or niche who have a large following and/or a website with a high domain authority but aren’t competing with you directly. Once you have a good list of leads, it’s time to send them an email.