PageSpeed Insights provides real-world data on the performance of a web page across desktop and mobile devices. A speed score is provided, along with optimization tips, to improve performance. You can lose website visitors if pages take too long to load, making this tool very useful. DeepCrawl is a website spidering tool that will analyze the architecture, content, and backlinks of a website. You can set the tool to monitor your website on a regular basis so that you are aware of issues as they arise. When it comes to SEO, it is usually better to choose a company that offers it as their primary service. Search optimization is continuously evolving and it is better to be with a company that is in the trenches every day, aware of the latest SEO trends and research.
The faster the website loads, the better your conversion rate will be. In fact, Amazon found that their revenue increased by 1% for every 100ms of decrease instagram tips in load time. Choose one structure for your URLs and stick to that structure. Keep URLs as short as possible and make sure they are meaningful for users.
One of the industry’s most popular blogs, Search Engine Land provides breaking news, research, white papers, and webinars on almost anything related to digital marketing. The Moz Blog provides insights from some of the search industry’s greatest minds. The resource center provides a collection of digital marketing best practices, research studies, and guides.
You will want to partner with a company that is plugged in. Also, ask about their recognitions and involvement within the community.
Doing so improves the user experience and helps you prevent duplicate content issues. Bringing together some of digital marketing’s leading minds, the SearchLove Conference helps to get marketers up to date on the latest trends in online marketing. MozCon is a conference that provides tactical sessions focused on SEO and other topics related to digital marketing. There is always a quality lineup of top industry veterans leading the discussions. This blog provides official news on Google’s search index straight from the Google Webmaster Central team. Search Engine Roundtable was founded by industry veteran Barry Schwartz, covering breaking news and recapping events in the world of search.
As part of the proposal process, the prospective SEO provider should provide you with a detailed plan of action. This plan should encompass all areas of SEO including on-page, off-page, and how success will be measured. A timeline of SEO activities is also something that most reputable firms will provide. You don’t want an agency that runs their business like it’s on autopilot. If they aren’t actively trying to learn about your business or goals, you should eliminate them from consideration.
Some people say that you should get references, but odds are pretty good that the provider has cherry-picked a list of clients that will have nothing but glowing remarks. Case studies offer much greater value as you can read about real clients, their problems, and how the prospective company produced results for them. When selecting any vendor, you need to believe in what they are going to do for your company.