It has a solid search volume and the difficulty is not too high. Long-tail keywords tend to have lower difficulty and higher conversion rates.It’s because the query is more specific, so there’s a higher chance the user is further down the buyer’s journey. Many keyword research guides recommend focusing on the so-called long-tail keywords – keywords that are more specific and usually consist of more words.
Keep those users around by using an plugin like Redirectionto redirect URLs of broken links to 200s. You’ll want to redirect the broken page to the next, most relevant page to make sure they’re not frustrated with landing on a totally different page than they expected.
To select the focus keyword, you should follow the keyword research principles we covered extensively in the previous chapter – consider its search volume, difficulty and relevance. Once you’ve established the topic, you can go back to the level of keywords and select one that will represent your topic the best – the focus keyword . We’ve covered the first step in this process – finding the right keywords – in the previous chapter. Let’s say you run an e-commerce store with fitness equipment. You want to optimize your squat racks product page and you find the keyword “best squat rack”.
There are thousands of external Google employees called Search Quality Raters who follow strict guidelines , evaluate actual search results and rate the quality of the ranked pages. Once the internet user submits a search query, the search engine digs into the index and pulls out the best results. The search engine index is basicallya gigantic library of all the crawled websites with a single purpose – to understand them and have them available to be used as a search result. If you’re serious about SEO, you shouldn’t neglect the useful data and insights provided by various SEO tools. They give you a great competitive advantage and save a lot of your time.
Black hat SEO is a set of unethical practices to improve the rankings of a website. On-page SEO is everything you can do on the website – from the optimization of content through technical aspects. SEO is all the actions you do to make Google consider your website a quality source and rank it higher for your desired search queries. Search engine optimization focuses only on organic search results and does not include PPC optimization. Subscribe to the Single Grain blog now for the latest content on SEO, PPC, paid social, and the future of online marketing. There’s a lot to consider, but remember you don’t need to become the world’s top SEO expert overnight. Make the effort to understand even the basics of SEO, and you’ll see a big difference in your website’s click-through rates, engagement and, of course, rankings.
Contrary to what logic would tell us, sites with backlink profiles that consist almost entirely of extremely high-quality links may actually be flagged for a manual review. If you don’t pass that because your site looks too squeaky clean, you could find yourself in trouble. Links from very low DA sites are unlikely to pass much value, while links from older domains have been shown to pass more valuethan those from newer sites. At the very least, your title should have 5+ words and include a broad target keyword. This will not only help you rank in Google’s SERPs but also get you more clicks on YouTube. Existing content already has authority and an established readership.
The suggestions are based on real search queries used by people all over the world. With the autocomplete feature, you just need to write your seed keyword into the Google search and the suggestions will appear automatically. Your first task is to come up with the seed keywords – phrases you’ll use as the stepping stone to finding more keyword ideas. If you run a coffee blog, simple phrases such as “coffee beans”, “coffee machines” or “espresso” will work great.
Make sure to spend time on the fundamentals of solid content creation and copywriting, and stay on top of technical trends as well as the impact of things like backlinks, site speed and schema. Doing keyword research to find local keywords relating to your product or service.