This should be the first step for any SEO campaign, according to Achalu Narayanan, vice president, Internet Marketing, Egnyte. Narayanan recommends the free Google Keyword Planner tool, which can be used to input your website’s home page URL and review the keyword ideas Google provides. You should also do the same for two or three competitive sites, he says. “A site that sells hand-carved boomerangs requires different SEO techniques and tactics than a site that sells bobsled parts. While there are some technical aspects to SEO that are common, the ultimate success or failure of your site will be based on SEO and promotion strategies that differentiate you from everyone else.” Using Keyword Tool, you can choose a specific Google domain out of 192 supported domains and one out of 83 languages that will be used to produce keyword suggestions. Keyword Tool helps you employ Google Suggest for keyword research.
Those less popular products and songs are what we call the long tail. At the end of the day the purpose of Google is to find the “best” web page for the words you type into the search bar. In order to understand what we need to do for seo webshop let’s look back at how Google started, how it’s evolving today, and develop a groundwork from which we can understand how to get ranked on Google.
This varies a bit based on how much authority your site has. So let’s try to determine how easy it will be for you to rank. The Google Keyword Planner is a tool meant for advertisers, but it does give us some rough idea of traffic levels. You’ll likely notice that some are so far down the long tail they wouldn’t do much for us. For example, my growth hacking list came up with “5 internet marketing global seo techniques.” We probably won’t go after that one, but instead of guessing we can let Google do the work for us. When I plug the first one — “growth hacking” — in, I get 246 results. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products.