But it’s enough for Google to get the gist of what my content is about. On a more positive note, they discovered that, “authoritative research and reference content continues to gain links.”. They found that it’s harder than ever to get people to share and link to content. The amount of content that’s come out since 2015 has exploded, making it harder to stand out. To succeed with search engine optimization today, your site needs to put out AMAZING stuff on a consistent basic. Use the ranges you get in the GKP to figure out which keywords get tons of searches… and which keywords don’t get searched for very much.
For example, I include LSI keywords like “outreach tools” and “backlink analysis” in the post. And considering that my content is over 3,000 words, that’s not a very high keyword density.
But it does at least give you some idea of how many times that keyword gets searched for every month. Even though Keyword Planner was designed to help people with Google Ads campaigns, it can still help you find keywords for . In other words, they can help you choose the best keywords from your list. There are a million and one keyword research tools out there. This type of customer research isn’t just to help you create products that people want. It’s also a super important part of SEO and content marketing. In other industries, like real estate or insurance, the value of search engine traffic is significantly higher.
If you’re new to SEO and content marketing, I recommend The Skyscraper Technique because it takes a lot of the guesswork out of creating content that bloggers and journalists will be likely to link to. Links are a massively important part of search engine optimization. Make sure that you don’t use “Interstitial Popups” for mobile search visitors. Google has said that using these types of popups can negatively impact your rankings. It also needs to meet the needs of the people that search for your target keyword.