So with each link, internal or external, there is a certain amount of value that is passed. Try to incorporate images, charts, and videos to make the content more engaging. Understand your audience and focus writing your content for them. You will risk losing sales and increasing your visitor bounce rate. As an SEO best practice, it is best that you utilize only one H1 tag, as this will signify the primary theme of the web page. All other headings should use H2-H6 depending on their level of importance. From an optimization standpoint, it is safe to use multiple H2-H6 tags.
The rule of thumb used to be to have the length of a description to be no longer than 155 characters. Google is now displaying, in many instances, up to 320 characters. This is great from a search listing real estate perspective, and you should try navigate to this website to utilize as many of those 320 characters as possible. When doing so, make sure you get a clear message across in the first 155 characters just in case it gets truncated for a query. This can be a great way to generate some brand recognition.
That will drive the strategy moving forward, as everything that you do will be to achieve that goal. For example, if your goal is to generate leads or sales, the structure of your website and the content written should be focused on sending customers into your sales funnel. A natural link profile generally contains a varied mix of anchor text, usually dominated by linking text that includes a website’s brand name. To understand the importance of internal link building, you need to understand the concept of “link juice.” Link juice is the authority or equity passed from one web page or website to another.