You’ll likely be the best-optimized page for your chosen keyword unless you’re in a very competitive space. Keep in mind that we’re going to optimize our page for this exact keyword, so we have a bit of an advantage. That said, if you start to see pages from sites like Wikipedia, you will know it’s an uphill battle. With SEOQuake turned on the relevant SEO data of each site is displayed below each search result. This process gets a lot easier if you download the SEOQuake Chrome extension. Once you’ve done that, do a Google search and you’ll notice a few changes.
Traffic that we can’t get by tapping any specific network. The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds of little trickles, our site that converts, and a great product we will create a giant river.
As you’re probably learned at this point, a site that converts very well but has no traffic flowing to it still converts zero traffic. You’ll want to purchase a domain that has expired and restore it as closely as you can to its original form using an archive. These sites likely have some link juice to pass on and you can pass it to yourself. Link building is where really starts to matter, and where a lot of people end up in a world of hurt.
If you link to something, in Google’s eyes you’re saying, “This is worth checking out.” The more legit you are the more weight your vote carries. If you have all of that in place you should be pretty well set from an on-page perspective.
This can easily be done with a footer that feels like a sitemap or “recommended” pages. That allows you to specify anchor text, and pass link juice freely from page to page. Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure. In addition to the amount of link juice a page has, the relevance of the anchor text matters. All of these use different internal metrics to determine the “authority” of a link, but using them to compare apples to apples can be beneficial.
If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. Almost every site has a page at url.com/robots.txt — even google has one. First, you’ll never have a structure that organized, and second, in an ideal world every page would link to every other page on its same level.