In case you’re unfamiliar with dwell time, it’s the amount of time that people spend on a site once they’ve clicked on a link in the search results. SEO Platforms – There are many different SEO platforms that bring together many of the tools that SEOs need to optimize sites.
Introduces with the Google Toolbar in 2000, Page Rank is a numerical figure that Google assigns to a website to show its importance and relevance. It’s determined by the number of links that point back to a site, and also takes into consideration the quality of the links themselves.
Generally, links that come from sites with a high a Page Rank will have greater importance. When a bot follows your links to look around your site in order to determine its importance and ranking, it’s called crawling. The introduction of Google’s Florida update in 2003 signaled the end of the late-90’s SEO era. The update, designed to weed out poor quality content, enforced rules that many had overlooked in favor of Black Hat practices. With the new update, things like keyword stuffing were no longer acceptable and caused many sites to fall drastically in rankings. White Hat SEO follows the rules put forth by search engines and optimizes content, backlinks and technical SEO.
Many, like Jill Whalen, found the importance of through trial and error and experimentation, gradually concluding that the words on the page made all the difference in search engine rankings. You have prominent people in the blogging space demanding that Google somehow fix it. So, Google finally did or at least they fixed the PR problem didn’t solve the blog spam problem. They introduced what was called the no follow attribute no follow tag and it allows you to say yes this link for my website should not carry credit for my website to other web sites. The idea was if you use this for your blog links then people wouldn’t expand you anymore because it was just going to be a waste of time.
Some of the most popular include Moz, BrightEdge, Searchmetrics, and Linkdex. These platforms track keyword rankings, help with keyword research, identify on-page and off-page SEO opportunities, and many other tasks related to SEO. The search engine optimization process involves optimizing each of these core components of search engine algorithms in order to rank higher in the search results.