RankBrain is Google’s machine learning intelligence system. The system adapts and learns as more data comes in and adjusts its algorithms accordingly to provide the best experience for users and accuracy in search results. Companies that invest in learning and harnessing AI in SEO will likely find themselves ahead of the large segment of businesses that don’t even clearly understand what it is. It makes sense, then, that many companies that claim to use AI actually do not use it in any significant way. Many startups are confused over what constitutes AI and how it affects the way they do business.
One study found that 40% of European startups that claimed to use AI technology do not. However, its presence continues to grow, and companies that harness marketing automation tools the technology are rewarded with loyal customers and better businesses. We serve a range of industries with our advertising and marketing services.
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Machine learning did not change what Google was searching for or the behavior it wanted to encourage in high-ranking sites. Technical SEO will always have a place in the future of online marketing. However, its prominence and role continue to evolve and improve.
Every update that Google has made to its algorithm has been in search of creating a better experience for its users. In short, machine learning speeds up the impact of Google’s ability to accumulate data, interpret it, and react on a broader level.