Link equity (also called “link juice”) is a term used to describe the authority a page transfers to another page through a link. Search engine developers realized that if many quality resources link to a certain page, it means the page is valuable and trustworthy. Many pages that appear in featured snippets don’t rank 1st. They would normally appear on the 2nd, 3rd or even lower position.
The anchor text is a visible, clickable part of a hyperlink. It helps crawlers to indicate what the linked page is about. An internal link is a link from one page to another within the same website, while seo trics an external link is a link from an external website. Do not confuse the PageRank algorithm with an old metric of the same name that was used by Google to display the rank of the pages from 0 to 10.
They are displayed in the search results or when the page is shared on social media. If you run a WordPress website, there’s an official AMP plugin to help you with implementation. The Accelerated Mobile Pages technology allows faster content distribution on mobile devices. In practice, it means the content is served in a simpler, stripped-down version of your page on smartphones. So they’ll have a headline, post snippet and a Click here or Read more button in a vertical line. As you can imagine, ‘Read more’ is the only link they have in place.
Featured snippet (sometimes called “position zero”) is a selected search result that appears above the standard 10 results in Google search. Its goal is to answer the user’s question directly in the SERP. Besides the length check, it allows you to check the actual SERP results for any keyword in any location to compare them with your snippet and get inspiration from what works for your competitors. The best practice is to place the focus keyword near the beginning of the title tag. As we’ve mentioned in the previous chapter, the title tag and meta description of a page is a good place to put your focus keyword. Title tag and meta description are HTML elements that represent the title and description of the page.