Search Engine Optimization

You’ll target keywords that are too difficult to rank for, and you won’t make it to page one. Most pages rank for multiple keywords, and most sites will types of digital marketing rank multiple pages. A study by Outbrain shows that search is the #1 driver of traffic to content sites, beating social media by more than 300%.

Specifically, I want to find my low-hanging fruit; the keywords I rank #5-10 for. If you have competitors who rank higher than you in search results, you can use their site to steal keyword ideas. best seo companies We still need to understand search volume, difficulty and even buyer intent before we pick the ones we use in our store. To find keywords with Amazon, start typing in your seed keyword.

You need to determine keyword difficulty, search volume and buyer intent to know which keywords to use. Feel free to remove the volume minimum if you don’t get enough results – some niches won’t have high search volume. I just do that to keep it to the highest potential keywords and to keep the total number manageable. Luckily, you can filter the results to get exactly what you’re looking for.

There are many factors associated with organic rankings; however, optimized URLs are an additional way you gain the edge on your competitors to drive more traffic. For brand intent search, up to 10 site links can be displayed along with an organic result. Another thing I’ll point out is all the text content — having content on your homepage increases your rankings. Once you know the right keywords to target, it’s time to put that information to action. A keyword matrix is basically a way to dig through all your keywords and organize your spreadsheet to quickly determine the best possible keywords to use on each of your pages. Once you’re done, just sort the results based on the best mix of traffic, KD and buyer intent. Unless you used Ahrefs, you won’t have keyword data for the phrases you picked.