And use H2 and H3 subheaders to break your content up into neat sections. Images are much more visually engaging than an article that’s 100% text. But if you want a quick overview, Pogosticking is when users bounce around the search results to find something that helps them. So last year I decided to better align the page with search intent. And that’s one of the reasons that the page didn’t rank well in Google. I recently improved the organic traffic to one of my pages by 219%.
With that, let’s cover a few white hat link building strategies that I use and recommend. In other words, did someone link to your site because they thought it was worth linking to? No matter how you slice it, directly paying someone for a link is always against Google’s guidelines. Even though “web design” isn’t exactly the same things as “SEO”, it’s still related. For example, I recently got linked to from this website about web design. To to Google, this is a link from a super relevant website. If you want to dive deeper into link authority metrics, I recommend this video from Moz.
Google gives a slight edge in the search results for websites that are secure with HTTPS. But if you do decide to optimize old URLs, make sure to 301 redirect the old pages to the new URLs. And if this new structure results in multiple pages with similar content, implement canonical URLs. But I usually recommend that people leave their URLs in place… even if their not ideal. Instead, just focus on creating SEO-friendly URLs for future pages that you publish.
With that, here’s a quick primer on all things link building. In fact, Stone Temple Consulting has been analyzing the same set of search results since 2016. The goal of link building is to get other websites to mention your website.
When it comes to improving E-A-T, there really are no shortcuts. If your site puts out generic content written by random freelance writers, it’s going to be hard to establish E-A-T. Let’s cap off this beginner SEO tutorial with a handful of emerging trends in the digital marketing world. I’ve found that a significant update to old content results in a “Freshness boost”. Plus, users always want to read new stuff that’s 100% relevant right now.
That way, you can see if the traffic that’s coming in from is actually converting into leads and sales. Mobile optimization has gone from “nice to have” to “an absolute must”.
But let’s say that you want to make a chicken curry at some. You’d probably search for something like “Thai chicken curry recipe”. And understanding search intent is a BIG part of succeeding with SEO in 2020 . Search Intent (also sometimes called “User Intent”) is the primary reason that someone performs a search. As it turns out, there are four main types of Search Intents.
Backlinks from guest posts should make up around 5% of your link profile. Anything more than that can get you into hot water with Google. That’s because guest blogging can easily go from a legitimate way to get traffic and exposure to a black hat approach. Guest posting as a link building strategy is extremely controversial. But the reason I recommend starting here is the fact that Skyscraper content is relatively straightforward to create and promote.