In terms of outbound links, it’s important to create links to authoritative sites relevant to your topic. This shows visitors and Google that you’re creating quality content.
You can check resource pages for a double-whammy, or just check blog posts around your topic. Trust me when I say it’s a lot easier to build links to high-quality blog content over a product or category page. Now you can rank for keywords like “best ”, “how to use ”, and other long-tail keywords that relate to your industry. However, notice how 11% of all my links have the anchor text “space-saving techniques”. This is because I wrote an article for Lifehack with that backlink, then over a dozen other sites copied the text and stole their blog content. While including your keyword in your metadata hasn’t been shown to directly impact rankings, it can improve click-through rate, which has been shown to improve rankings. This is especially relevant for websites competing in more competitive niches.
Although your goal is to ensure your content is evergreen, some of it is bound to become outdated over time. This includes statistics, product information (if you have any listed in your blogs — as your products and business evolve), or information that changes across your industry over time. The way most blogs are currently structured , bloggers and s have worked to create individual blog posts that rank for specific keywords. To review, a meta description is the additional text that appears in SERPs that lets readers know what the link is about. The meta description gives searchers information they need to determine whether or not your content is what they’re looking for and ultimately helps them decide if they’ll click or not. A good rule of thumb is to focus on one or two long-tail keywords per blog post. While you can use more than one keyword in a single post, keep the focus of the post narrow enough to allow you to spend time optimizing for just one or two keywords.
If you want a free method to see search ranking improvements, or just want more data (which can’t hurt), install this free dashboard to your analytics. You use a browser extension like this one to search websites in your niche for broken links.
Follow the steps in this guide and you’ll be leagues above your competition. You’ll start to rank on the first page — and even in the top 3 results — for all your shop’s main keywords. Find your best keywords (both commercial keywords for your product and category pages, and long-tail keywords for your blog content).
Often, you will find authoritative content when researching a content topic. Then you just need to make a note of it so you can add it to your content. To understand how SEO works to improve search rankings, we’ll need to break it down a little. Most SEO focuses on optimizing for Google’s search engine, which dominates the overall search market with a share of over 90%. However, it is also possible to optimize for other search engines like Bing, Yahoo, Baidu, and others. The final part to this entails removing your outdated content that’s no longer relevant to your audience.