The downside of long-form content USED to be that you could sometimes get beat by a more focused page. If not, I recommend going back and organizing your content into VERY clear sections. This means your content needs to be divided up into dedicated sections. The only difference is that a single what is seo page now has more chances to rank. Passages allow Google to rank specific, relevant passages from a specific page. This feature is going to affect 7% of all searches, which is a massive number. This feature allows Google to rank specific sections of a page (“a passage”) independently.
Voice searches aren’t just for smart speakers, like Amazon Alexa. Google has even reported that nearly half of all adults use voice advertising certifications search everyday. But if you put out high-quality content written by respected experts, your E-A-T is going to be in good shape.
But 9 times out of 10, you can improve your core web vital scores using the tips that I outlined above. And once you feel like you’ve mastered those, start looking into more advanced stuff, like YouTube SEO and voice search. Plus, according to Sistrix, YouTube videos are now becoming a bigger part of Google’s search results too. In fact, according to Search Engine Land, 1 in 5 searches done on mobile phones are voice searches.