rate my website is particularly beneficial for locally focused businesses, those looking to reach more users with their content and businesses hoping to adopt a multichannel approach. By writing content that’s tailored to your audience and optimizing your website for high-traffic keywords, you can expand your reach and boost your brand’s authority online. While SEO may not be a “set it and forget it” strategy, it does have the potential to drive traffic and leads on autopilot. You can easily outsource SEO and/or content creation so you attract organic traffic without taking time away from your primary marketing channels. Also, since Google shows videos in the SERPs – above regular website pages – you could get the additional exposure.
Crawling tools generally do this with automated bots continuously scanning the web. As is the case with most of these SEO tools, many businesses use internal reporting features in tandem with integrated business intelligence tools to identify even deeper data insights. Ahrefs and Majestic are the two clear leaders in this type of crawling. They have invested more than a decade’s worth of time and resources, compiling and indexing millions and billions, respectively, of crawled domains and pages.
Google’s the king with over 90 percent of worldwide internet search, according to StatCounter, but the latest ComScore numbers have Bing market share sitting at 23 percent. Navigable news and more useful results pages make Bing a viable choice in the search space as well. The caveat in all of this is that, in one way or another, most of the data and the rules governing what ranks and what doesn’t (often on a week-to-week basis) comes from Google. If you know where to find and how to use the free and freemium tools Google provides under the surface—AdWords, Google Analytics , and Google Search Console being the big three—you can do all of this manually. Much of the data that the ongoing position monitoring, keyword research, and crawler tools provide is extracted in one form or another from Google itself. Doing it yourself is a disjointed, meticulous process, but you can piece together all the SEO data you need to come up with an optimization strategy should you be so inclined. Difficulty scores are the SEO market’s answer to the patchwork state of all the data out there.
All five tools we tested stood out because they do offer some version of a difficulty metric, or one holistic score of how difficult it would be for your page to rank organically learn more here on a particular keyword. Difficulty scores are inherently subjective, and each tool calculates it uniquely. There are three types of crawling, all of which provide useful data.
Don’t forget to create website page transcripts to rank for more keywords, including long-tail keyword phrases. Keep in mind that search engine optimization takes time to work its magic. In fact, it may take months to enjoy the results of your hard work.