Look at the data in Google Analytics and check where exactly your important goals are reached. Don’t neglect your users simply making your rely on some news you read on a few blogs saying that SEO traffic is now all about being mobile. Bounce rate — How quickly are people leaving your site because it doesn’t work properly on mobile? It’s harder to think of someone who doesn’t have a smartphone than who does.
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If the title tag is your page’s headline, the meta description is the one-line summary enticing people to read on. Use facts — if you are stating a fact or using a statistic to illustrate a point, link to a study that supports it. Use images — likewise, include visuals like screenshots, GIFs, and images to enhance your content. You can’t talk about anything the 4 p’s of marketing-related without touching on the importance of high-quality content. Guest blogging — find sites in your industry, write a post for them and link back to your site. A link is an HTML hyperlink pointing from one site to another.