Vanessa is an author, keynote speaker, and created a podcast about search-related issues. Interested in how people interact online and user intent Vanessa’s impact SEO’s future is sure to be very active. Keeping an eye on Google’s algorithm updates is very important from our point of view, and that is why we provide detailed assessments about how the search engine evolves.
Just looking at these simple metrics can give you a good idea of which content pieces are well-received and liked so that you can replicate that type of content down the road. Google Authorship is a quick and easy way to tie content to a certain author, all you need is a Google+ account. As a result, your articles come up as rich snippets in the search results featuring the author’s photo along with the article title. Google Authorship is great for personal promotion, but can also increase the click through rate to your articles. If you’re an author, learn how to set upAuthorshipfor your website.
The tool scans your entire link profile and detects the unnatural links that might have caused the penalty. After the detection process is complete, you can either create an outreach list and contact the site owners in question or you can generate a ready-to-send Disavow File. However, if you can afford it, it is wise to hire a expert to ensure your site is truly optimized. A SEO consultant or agency can audit your site and look at how it is performing against your most important keywords. They will provide you with a prioritized list of action items to help you take your site to the next level.
Stay on top of your SEO friendly content by monitoring your efforts. Google Analytics is an easy and free way to track your page views and the average time spent on a page. Check things like your bounce rate and time on site to get an idea of how users interact with your website after landing on your content. If you see a high drop off in addition to a low average time spent on the page, that’s an indication that your content wasn’t relevant to what they were looking for, or worse, wasn’t interesting. Also, take a look at the number of social interactions to get an idea of the virality of your post.
We frequently write in-depth analyses on the way SEO and digital marketing is used to increase the traffic to various websites. Whether you were affected by a manual or algorithmic link penalty caused by the Google Penguin Update, you can use the unnatural link detection tool to identify the problematic links that led to the penalty.
We’re quick to respond, so we’ll be in touch shortly to set up a time to chat. Technical provides businesses with the foundation required to scale marketing success. Search engine optimization is the process of helping your customers connect with your business online. Our Professional Web Services team has built thousands of web stores for businesses all across the country – we know what it takes to succeed online.
She is the founder of Orainti, an international SEO consultancy Agency, that helps international clients scale their organic search growth. She has won the European Search Personality of the Year in 2018 Award and was mentioned in the 50 online marketing influencers to follow in 2016. Vanessa Fox’s career didn’t start in Google, but she definitely left her mark there.