If you want to avoid this, you can search in an incognito or private window so you get the true picture on . White hat SEO includes all the SEO practices we’ve talked about so far which take a long term approach to site optimization and focus on the user experience and what people need. Gated content is another great way to encourage people to sign up. Photowebo got a whopping 3806% increase in conversions with this technique. Next, work out what you consider a lead, as this varies for each business and situation.
For one business, a lead might be someone who opts in to an email marketing campaign. For yet another lead, free trial signup might be the sign of a qualified lead. That means working out what your content marketing mission is and using the right content types and distribution channels to reach your audience.
Next, check out our guides to email marketing and growth hacking to help you promote your business for even more growth. And follow us on Facebook and Twitter for more tips and guides. Google encourages you to log in to your Google account and to link it to your Chrome browser.