Should you be concerned if your site isn’t mobile friendly? Maybe not in the short term, but in the coming months, yes. digital marketing consultancy Websites that provide a good mobile experience will have a greater ability to rank higher in the search results.
A title tag is the HTML code that forms the clickable headline that can be found in the search engine result pages . The title tag is extremely important to the click-through rate of your search listing. Taking into consideration that the majority of searches are now mobile based, Google is creating a mobile-first index. This will become Google’s primary index of web pages, and it has been rolling out slowly since the end of 2017.
It is important to know that not all links are created equal. Google’s algorithm looks closely at the trustworthiness of the linking website. A large portion of Google’s algorithm is focused on how the outside world views the trustworthiness of your website. You may have the best-looking website with the most robust content, but if you don’t put in the work to get noticed, odds are good that your website won’t rank very well.
Be certain the keywords that you are optimizing for are relevant to the overall theme of the page. You should naturally work important keyword phrases into your content. Look at the flow of the content on your competitor’s websites. Analyze how they have it structured architecturally to get deeper into the site. There may be some important takeaways from a website that ranks well, and that may make you decide to plan out your website differently. If people are misled, your bounce rate will be higher and will potentially harm the position of your listing. It will look spammy, and users will be less likely to click on your listing.
Google, in an effort to create a safer and more secure web experience for their search users, has been pressing webmasters to secure their websites. Safe experiences are important for Google’s search engine. If search users have confidence in the safety of the results being displayed, they will be more likely to continue using Google’s search engine in the future.