Unless you’re a brand-new business, you should be the first search result. Using HTTPS across your website is important for both your user experience and Google’s ranking algorithm. Go through these two lists and grab everything that’s relevant for you. Vary your keyword usage, blend in LSI keywords and answer every question around your topic to win. Just pop your primary keyword into Ahrefs and click on “Also rank for” or “Search suggestions” to see everything Google thinks is relevant. Finally, you can also use Ahrefs to find LSI keywords (told you it’s an awesome tool).
For example, I wrote a blog post about the best RV accessories for my blog, The Wandering RV, which now ranks #2 for its keyword. This does a few things, but it mainly allows your business to show up in local search results. All these links with a DR seo marketing of “N/A” and a UR of 0 are usually crap. Look for spammy sounding URLs and crappy websites whenever you click to view them. By sleazy links, I mean links from low-quality sites that are spammy, like the ones I mentioned pointing to my site above.
If those sites that copied are low-quality, I should disavow those links to avoid a penalty. Your backlink profile is just a way of analyzing the links pointing to your site. You want to do this to ensure you’re not getting spammy links that could get your site penalized. Looks like I have 22 “404 Not Found” errors — in other words, links pointing to a page that isn’t there.
Back in the wild-west days of SEO, Google wasn’t so good at identifying the relationship between semantic keywords. Before you freak out like this suddenly became an advanced math course, don’t worry! This is just a fancy way of saying “synonymous” keywords, as well as closely related keywords and topics.