As Google has integrated key updates within their core algorithm, it has become much more difficult to pinpoint the exact nature of an update. In those instances, there is a heavy reliance on chatter within the SEO community to see if there are common traits shared by sites that have been impacted. The Google Hummingbird update was a major overhaul of the core algorithm and how Google responded to user queries.
This update was focused on providing relevant results based on identifying the user’s intent using Google’s Knowledge Graph and semantic search. Forming a solid strategy is key to how your website will perform in the search results. The strategy sets the direction for all campaign activities. If executed properly, you should begin to see SEO success building throughout the campaign. For a successful campaign, you first need to have a clear idea of what you are trying to accomplish.
Once you get to the presentation stage, you shouldn’t accept them just emailing over the proposal either. You should be engaged and listen to what is being proposed and any advice that is being offered. There is no notice that is typically provided with these types of penalties. The most common way a webmaster would determine if they had an issue is by matching updates of traffic/ranking losses with known Google algorithm updates.