“Over the last couple of years, more and more of the industry-leading tools that many seo service companies practitioners use in their day-to-day work have been releasing automated functionalities to roll out site changes. It’s almost like adding another member of the execution portion of the team,” McDonald said. “Thinking outside the box will be more important than ever.
Do you have access to unique data or knowledge that would help them do their jobs better? If you can consistently be of use to smart content creators in your niche, you’ll start to build powerful relationships that will pay dividends as you’re creating content.
Bear in mind that Google has stated that responsive design is its preferred method of mobile optimisation. This tallies with our own data, with approximately 70-75% of SEW traffic coming from organic. 2021 should be your year to build scalability into your SEO if you’re going to get ahead of your competition, according to Mark Traphagen, Vice President of Product Marketing and Training, seoClarity. Dave Davies, Duke of URL, Beanstalk Internet Marketing, expects to see a big change to the entire way content is viewed and laid out on websites change – thanks to Google Passage Ranking.
If it’s not where you normally look, you just need to find where they went,” Hunt said. “What type of experience do your users have when accessing your content and trying to find answers on their mobile devices? “The first step every SEO pro should take is to track their brand’s result score in the knowledge graph API,” Scholz said. “Then, work on activities outside of having great content to drive their presence in the knowledge graph. “In 2021, the reality that entity-based search starts with Google’s confident understanding of who you are, what you offer, and what audience you serve will gain enormous traction,” Barnard said. “Dig into your Google Search Console keyword data with common question modifiers to find relevant, existing topics that should be catered to. Make sure these are answered concisely and factually and published to a related FAQ topic page,” she added.
Organic traffic is a much better leading indicator of the health of your efforts. By looking at the organic traffic to your site, you can get a gauge for the actual volume of visitors coming to your site, and where they’re going. By looking at what already works and creating something that’s a level or two better in some way, you can help mitigate risk and make your content as fail-proof as possible.
Next you have to try to understand what your own capabilities are, and what kind of content you can create that will be likely to be shared and promoted by others. As you work through this process, start to think about what you can do for these influencers. What can you do that would help them achieve their own goals or what could you create or offer that would be of value to the audience they are creating content for and trying to help?
John McAlpin, SEO Director, Cardinal Digital Marketing, agreed. He pointed out that the COVID-19 pandemic has shown us that keyword research isn’t always helpful when the world is in constant flux. As Miracle Inameti-Archibong, Head of SEO, Erudite, noted, in 2021 you will be pushed more and more to make the traffic you have to work harder in order to close the gaps in revenue and demonstrate ROI. Alexander Kesler, CEO, INFUSEmedia, offers some additional advice on understanding the search intent of your ideal buyer and driving meaningful revenue for your organization.