To help you navigate, here are the topics we’ll be covering. SEO, on the other hand, only requires effort up front — once you rank, you practically make sales on autopilot with no recurring expense. Or a growth marketer looking for innovative and highly effective ways to increase traffic. A smaller online business owner trying to find scrappy ways to grow your business. A link to download the PDF will arrive in your inbox shortly.
And we’ll get to all that, but for now let’s talk about how to use it to easily and quickly perform ecommerce keyword research. Ahrefs, the tool I mentioned above, is an all-around amazing tool. You can use it for keyword research, competitive research, to build backlinks and much more. But for now, let’s talk about other ways to find more keyword ideas. As you can imagine, if you have hundreds or thousands of products, this could take a loooong time.
I hope by now you understand why Google is one of the best marketing channels. Now let’s assume you have a conversion make money with affiliate marketing rate of 10% (pretty low for a high buyer-intent keyword; more on buyer intent in the research section).
…and Amazon spits out autofill suggestions like dachshund gifts, shirts, stuffed animals, etc. These are all keyword ideas — put them in a Google spreadsheet to keep for later. But if they’re searching “Asus VivoBook E200HA”, they’re probably shopping around for the best deal on that exact laptop — which means they’re much more likely to buy. For example, someone searching for “best laptop” is probably still in the research phase — they may not be ready to buy. They’re likely to be reading product reviews and comparing features and benefits.
Well, let’s say your store sells gifts for wiener dog lovers, like my client, The Smoothe Store. Obviously, you would want to rank for a key term like “Dachshund gifts”. Measuring SEO Success with tools like Google Analytics and Ahrefs. Since this is a 9,000-word beast, you’ll probably want to take it one section at a time.