The age of your URL is a factor in your site’s search ranking, so be patient. After choosing the right SEO keywords but before writing a ton of content, you have some choices to make. Mobile-friendly Website Development – This could have been included under foundational elements, but in my opinion is important enough to list as a separate success factor. In early 2015, Google officially started penalizing non-mobile sites in their ranking algorithm, pushing web browsers towards sites that are easier to navigate and engage with.
Unfortunately, I’ve reviewed many a website that looks nice, but was designed without any consideration of driving traffic seo evaluation and leads. Basic and advanced methods of search engine optimization techniques to improve website visibility.
Every major search engine such as Google, Bing, and Yahoo provides a listing of websites that are deemed to best answer a search user’s query. Within those search results you will find paid listings, but the bulk of the results are made up of what are called organic listings. The organic results are the free listings that the search engines have found, through their analysis, to be the most relevant to the user’s query. SEO is the marketing process to increase visibility within the organic search results, for the specific purpose of obtaining more traffic for a website. If you’re curious as to how well your site is performing on search engines, you can use a free website SEO tool like Website Grader.
It is generally accepted, as evidenced by the sheer number of their users, that Google delivers more relevant results because of their highly sophisticated algorithms that they are constantly improving. In an effort to maintain their competitive advantage, it is believed that Google makes updates to their algorithm each year. The search engines use automated robots, also known as web crawlers or spiders, to scan and catalog web pages, PDFs, image files, etc. for possible inclusion in their massive indexes. From there, each web page and file is evaluated by programs called algorithms that determine if a file offers enough unique value to be included into the index.
It isn’t a big factor, but enough that if all other factors are equal, the site that is secured will win out. Then, in 2010, Matt Cutts stated that those 200+ search ranking factors each had up to 50 variations. That would bring the actual number to over 1,000 unique signals. Even though there are so many signals, they don’t each carry an equal amount of weight. Well, back on May 10, 2006, Google’s Matt Cutts declared that there are over 200 search ranking signals that Google considers. This is the true secret to the success of the search engines. The better they answer a user’s queries, the more likely it is that the user will use them in the future.
Google cares about these metrics because they need to keep their search users happy with the results being displayed. Page speed is the length of time it takes for a web page to load. With Google’s mobile-first index, page speed is going to play a greater role as a ranking factor. To strongly encourage webmasters to secure their websites, Google has integrated SSL as a search ranking factor. Websites that do have SSL certificates will be favored slightly above those that do not.